GovDelivery Message Analytics

With 91% of online adults using email (Pew Internet & American Life Project), it is the most effective channel for government-to-citizen communication in history. Email can be especially impactful when agencies are able to view and analyze delivery and usage metrics to shape future communications.

GovDelivery Message Analytics report

Real-time email tracking and reporting from GovDelivery enables system users to view email delivery metrics to ensure that communications are achieving their desired goals. GovDelivery's email delivery metrics show:

• Email bulletins sent and delivered
• Recipients who opened each email and clicked-through to the content on the website
• Links which generated the most activity
• Deliverability data for individual items

GovDelivery's Message Analytics enhance government-to-citizen communications through offering valuable aggregated and individual email results. Agencies are able to leverage these metrics to better understand how citizens use information and to modify content to satisfy the needs of citizens.