Posts Categorized: Blog

Minnesota Department of Health shares 5 tips for outreach success

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State, local and federal health agencies the country share a common goal to improve the health and well being of all people. While some agencies still rely solely on traditional communication channels like direct mail and broadcast media to get important health information to the public, more health teams are looking at direct digital engagement strategies to…
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4 foolproof steps to nurturing and retaining email subscribers

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So you’ve followed some of the ideas from our previous posts and gotten people to subscribe to your lists—now what? First and foremost: welcome them! Sending a short, automated email that welcomes new audience members lets them know what kind of information they’ll be receiving, and thanks them for signing up is a great way…
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How to use mobile communications for greater audience reach

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Gone are the days when we had to be tied to our desks to stay up to date on important information. The world of mobile is here to stay and people aren’t staying put in one place while checking their email anymore. In order for your government organization to reach the widest audience, you have…
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Five ways to turn offline moments into digital opportunities

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As we all know, the internet wasn’t always as ubiquitous as it is now. Although digital communications is often the most effective and efficient way to communicate with your audience, that doesn’t mean in-person interactions have any less value. On the contrary, meeting with citizens face-to-face or talking on the phone is actually another way…
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