Posts Categorized: Blog

Minnesota Department of Health shares 5 tips for outreach success

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State, local and federal health agencies the country share a common goal to improve the health and well being of all people. While some agencies still rely solely on traditional communication channels like direct mail and broadcast media to get important health information to the public, more health teams are looking at direct digital engagement strategies to…
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4 foolproof steps to nurturing and retaining email subscribers

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So you’ve followed some of the ideas from our previous posts and gotten people to subscribe to your lists—now what? First and foremost: welcome them! Sending a short, automated email that welcomes new audience members lets them know what kind of information they’ll be receiving, and thanks them for signing up is a great way…
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Three easy ways to turn anonymous website visitors into engaged subscribers

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Whether it’s website content, online forms or digital services, if you aren’t converting browsers into engaged audiences members, you are missing out. In our previous blog post, “Build your audience first: 7 ways to grow your reach for greater impact,” we outlined seven easy and efficient ideas for making the most of your digital communication…
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Build your audience first: 7 ways to grow your reach for greater impact

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Delivering a great citizen experience starts with building an audience to receive it. Fortunately, numerous digital channels and strategies exist to help you grow your reach and make an impact – here are just a few.    Public sector organizations are using digital communications to transform the citizen experience in a variety of ways, whether…
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5 Ways to build engaged communities around open data

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If you’ve read any of the articles looking back at the best of 2014 or anticipating 2015 trends as we close out the year, you know that open data, unsurprisingly, is a hot topic. GovDelivery was even in the news with our acquisition of open data champion, NuCivic, in December. It’s clear that open data…
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