Posts Categorized: Blog

Digital outreach tips for newly elected officials

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In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting…
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What does the new Google Inbox mean for the public sector?

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Google’s at it again, redefining Gmail and the inbox experience. For public sector communicators, that means new opportunities and a whole lot more reason to boost their best practices. On October 22, 2014, Google launched Inbox, an email app designed to do what many email users have struggled to do for years: organize emails and…
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Fighting misinformation: communications during the Ebola outbreak

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Ebola has arrived in the United States, bringing with it endless questions from the public and fear about what will happen next. Local, national and international news media outlets are devoting hours of coverage to Ebola “what ifs.”  So it’s inevitable that along with that coverage comes the dark side of communications: rumors and misinformation….
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Government Customer Satisfaction Levels Leave Room for Improvement – Here’s Where to Start

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Last week, the Federal Consulting Group (FCG) hosted the 2014 Government Customer Satisfaction Forum. The program was jam-packed with public sector and private sector experts, including: Ross Smith from the Office of Technology for the Veterans Administration spoke on his efforts to increase satisfaction of different tech-related interactions Dr. Forrest Morgeson with the American Customer…
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Think Outside the Box: How to Reach a Younger Generation

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By Ryan Kopperud, Content Editor – GovDelivery Status quo methods of digital outreach often result in status quo audience growth results. Engaging a new and different audience requires innovative tactics, taking chances, and having some fun. At GovDelivery, we offer a wide variety of solutions that help organizations expand their reach to all kinds of…
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Phishing and Spoofing: What the Public Sector Needs to Know

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By the GovDelivery Security Team As a government communicator, you know your organization is constantly in the spotlight, and a phishing scam causes one fire you hope you never have to put out.  But when you operate with a high profile, you’re much more likely to become a target for phishers and spoofers. Here are…
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Transitioning from Candidate or Nominee to Office Holder

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In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting…
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Learning from Lululemon: Communication Do’s and Don’ts

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In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response…
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Text messages can help you find in-person enrollment help

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GovDelivery client King County, Washington recently kicked off a new mobile communications initiative to spread the word about their healthcare offerings and services. Here is a guest post from King County on how text messaging is helping the organization reach more people.  An innovative new texting program is making it a little easier to find…
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