Posts Categorized: Blog

What’s next for transportation?

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Transportation is evolving – and there was no better place to watch advancement in the industry take place than the Transportation Research Board (TRB) Annual Event in Washington D.C. This year, GovDelivery met with hundreds of public sector transportation professionals across all levels of government and received nearly 100 survey responses on technology trends to…
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Do you purge your unengaged lists, or do you try to re-engage?

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As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that…
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Trust, reach, and individual connections: Scott Burns on the Power of the Message

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Our CEO Scott Burns closed out this year’s U.K. digital communications event with some important insights into something we’ve talk about often on this blog, “The Power of the Message”. As Scott notes in his introduction, the climate of public sector communications has changed a lot over the years. A decade ago, government agencies would…
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Learning from Lululemon: Communication Do’s and Don’ts

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In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response…
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Gov Goes Gram: Why Government Should Be Using Instagram

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I am an admitted social media addict–I’m constantly connecting, checking and updating my various personal accounts. Although it’s been around for awhile now, lately I have found myself borderline obsessed with Instagram. It’s wonderfully engaging and combines the best parts of Facebook and Twitter through a constantly updated stream of photos. Instagram describes itself as…
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Tips for Reconnecting and Rebuilding After the Shutdown

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Like you, we’re breathing a giant sigh of relief that the federal government shutdown has ended and that hundreds of  government employees are finally able to go back to work. But as much as you may want to jump back into the projects you were working on, it’s hard to ignore that the public’s confidence…
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