Posts Categorized: Blog

Washington Post Highlights Government’s Ability to Reach More People using GovDelivery

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For government communicators and IT professionals, driving traffic to the website is one clear metric that can be tracked and analyzed over time as a measure of success. And, with Google Analytics and similar tools, you can point to increased Web traffic as part of your success as an IT professional or communicator. But in…
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3 Time-Saving Tips for Streamlining Communication

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By Amy Larsen, Client Success Consultant Time is something that communicators never have enough of when it comes to their work: building their audiences, managing their brand, staying current with content, meeting the demands of their stakeholders, etc. Many times the government communicators I work with are  balancing an ever-expanding task list between a few key team…
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Answering Your Outreach Acceleration Questions

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In our recent webinar, “Accelerate your Outreach for Maximum Impact” our GovDelivery Engagement Consultants had dozens of questions from webinar attendees. We’ve pulled out some of the most critical questions, providing a transcript of the question and detailed answer. Q: My organization is new to reaching out through digital communications. How exactly do you connect…
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What Storytelling and Kevin Spacey Can Do for You

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Though Harold and the Purple Crayon  will always be a timeless classic, the term “storytelling” probably conjures up images of kindergarten carpets and night-lights rather than innovative marketing tactics. Despite this, the concept of storytelling in communications is actually making a big comeback. As this article on the Content Marketing Institute website, “Corporate Storytelling from…
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2013 Best of the Web Award Winners

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Last week, winners of the 2013 Best of the Web Awards were announced, offering an opportunity to see how state and local government organizations are leveraging the web to communicate with the public. Cities, counties and states were judged based on their demonstration of innovation, usability and functionality for users. Honorees were also required to…
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Multichannel communications and a three-part approach to truth

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Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The…
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How to Make Your Website Mobile Friendly with Responsive Design

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As you may know, the digital online world has definitely adopted the mobile friendly idea. For me, as a designer and web developer, I continuously look back on recent projects to adapt and apply changes as necessary. Earlier this year, my largest project was to redevelop the GovDelivery.com site into a mobile friendly responsive site….
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Seeing it in action: SBA Case Study

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By this point you’ve read our posts about digital communication management, Beyond Email Lists and Delivering the Right Message in the Right Way, so you know some of the benefits and features of DCM. But you want to see what it all amounts to. What you’re saying, in other words, is “Show me the money!”…
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