A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide …
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Advertising concept: Brand on digital background

By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your …
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By Abhi Nemani, Civic Innovator-in-Residence at GovDelivery (Originally posted on Govloop) Whether we like it or not, the Internet of Things is becoming a reality. A McKinsey study estimates that the economic impact of IoT will be over $6 trillion in 2025. From selling consumers devices to help them track their fitness to building in smart sensors in …
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Time to Plan

By John Simpson, Engagement Consultant If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar  on Stakeholder Engagement in Federal Government to provide some next steps you can take  to improve your agency’s digital engagement …
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Recycling sign drawing woman

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use …
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By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do you …
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checklist

By John Simpson, Engagement Consultant at GovDelivery Surveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught in …
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i.7.foer-chipotle-cup

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of people like …
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target

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in …
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