A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in …
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scale

In 2009, the U.S. Department of Interior (DOI) had to face an unsettling fact: when it came to generating stakeholder engagement, the old way of doing things just wasn’t going to cut it anymore. After conducting research, DOI realized that despite being a federal agency with a huge stakeholder base and a wealth of important …
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engagement

Engagement is the name of the game in 2014. According to a recent GovDelivery survey of local, federal, and UK government agencies, forty percent of respondents named increasing stakeholder engagement as their number one communications objective this year. Better communication strategies lead to better stakedholder engagement, and more importantly, better engagement leads to more mission …
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2014-06-26 14_22_18-Is there a better way to celebrate the 4th of July than...

We’re excited to celebrate Independence Day tomorrow! This week government organizations across the U.S. are sending updates to commemorate the holiday. Check out some of the messages public sector organizations have been sending (both this year and in the past) to engage their stakeholders in new ways. And don’t forget to sign up to receive …
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Abhi

By Abhi Nemani, Civic Innovator-in-Residence at GovDelivery  As a student of civic technology for some years now, it’s rare that I come across numbers that stun me. I’ve grown accustomed to typical facts and figures echoed by players in the space: X engaged users, Y partner governments. Typically, you’ll see some breakouts but, like many things, …
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By Lucas Pillman, Technical Implementation Consultant at GovDelivery Government communications that use the “COPE” mentality (create once, publish everywhere) not only survive but thrive with their audiences. By publishing content to multiple channels at once, public sector organizations can make sure that important information is always in front of their stakeholders no matter where they see …
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Awards-Small

We know that gold stars don’t hold the same appeal today as they did when you were a kid, but there’s no shame in striving for the adult equivalent. Getting recognized for good work is always important. As a government organization you do essential, impactful work on a daily basis with less glamor and a tighter budget …
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emailme

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of …
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2014-05-20 13_21_59-BuzzFeed

By: Nick Halliday, National Audit Office (UK) Originally posted on Govloop  I recently attended an excellent event called News:rewired. As part of the event there was a speaker from Buzzfeed who highlighted their underlying principles. In particular they aim to ‘bake in the share imperative’ by creating engaging content that triggers actions such as: inspiring awe being positive surprising its readers It’s easy to be snooty …
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2014-05-13 11_24_04-Prince George's County Public Schools

You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize …
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