A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
Header
UKComm14_11 Nov_075

Are you still measuring and delivering to the goals put in place when you launched your current digital channels? That was the first challenge posed to attendees at the 5th Annual UK Government Communications Conference. At this year’s event, speakers across European, Central and Local government gathered to share strategies to delivering and measuring the …
Read more

APR_ScreenShot

In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting …
Read more

Bundlesexample

Google’s at it again, redefining Gmail and the inbox experience. For public sector communicators, that means new opportunities and a whole lot more reason to boost their best practices. On October 22, 2014, Google launched Inbox, an email app designed to do what many email users have struggled to do for years: organize emails and …
Read more

This month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences over our next few blog posts. So if …
Read more

picjumbo_close-up-laptop

The latest of many studies on email reaffirms what many of our GovDelivery clients prove on a daily basis: in the world of ever-changing digital communications channels, email remains king. In a recent study of over 300 U.S.-based digital marketing professionals, respondents consistently ranked email higher than social media marketing, content marketing, and other marketing …
Read more

Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simple …
Read more

By Koi Hernandez, Design Fellow at GovDelivery With Google now automatically showing images in emails, email marketing has taken a turn for a more visual and captivating approach. In a previous GovDelivery post on various image file types, we learned about the “faster loading cousin” of the .PNG, the .GIF. GIFs can and have always had …
Read more

Advertising concept: Brand on digital background

By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your …
Read more

Recycling sign drawing woman

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use …
Read more

2014-08-13 10_59_59-U.S. Department of Labor -- Newsroom

By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders. …
Read more