A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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Advertising concept: Brand on digital background

By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your …
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Recycling sign drawing woman

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use …
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2014-08-13 10_59_59-U.S. Department of Labor -- Newsroom

By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders. …
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By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do you …
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wind-rain

Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of the …
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journey

Originally Posted on Comm2Point0. By Dave Worsell, Director of Government Solutions at GovDelivery Europe. Every journey starts somewhere.  The easier the first step the faster it becomes to reach the destination. Here at GovDelivery we know we aren’t the final destination and we definitely aren’t one of the many distractions along the way.  However, we are one …
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Vector check mail envelope

By Angela Marinello, Implementation Specialist at GovDelivery We know that email is at the core of an effective communications strategy, but in the age of digital overload it’s tough to make your emails stand out in a crowded inbox. So, how do you craft more engaging and effective emails for your stakeholders? Here are four …
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At this year’s annual Digital Communications Tour stop in Washington DC, officials from three government agencies presented to hundreds of their peers on the latest innovations in digital communications in federal government. Below is a snapshot from the panel session highlighting Kent Politsch, Chief of Public Affairs for the USDA Farm Service Agency (FSA), and …
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By Lucas Pillman, Technical Implementation Consultant at GovDelivery Government communications that use the “COPE” mentality (create once, publish everywhere) not only survive but thrive with their audiences. By publishing content to multiple channels at once, public sector organizations can make sure that important information is always in front of their stakeholders no matter where they see …
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