A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of …
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emailme

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of …
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Emails are a critical part of almost any communication strategy. As government communicators, you’re putting time and effort into better connecting with your audience, so you want to ensure that your department’s emails are designed to encourage your stakeholders to take action and engage with your organization. What can you do to up your email …
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As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that …
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2014-05-13 11_24_04-Prince George's County Public Schools

You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize …
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By Lucas Pillman, Technical Implementation Consultant at GovDelivery Are you reposting the content of the emails you send to stakeholders on your website? If not, you are missing out on two important benefits that can easily upgrade your current communications: increased SEO and outreach.  Increased SEO  Search engines love to see original and new content …
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If we asked you a few years ago what the U.S. Department of the Interior is and what it does as a government agency, would you know? In 2009 after conducting research about this very question, the Interior realized that for the vast majority of the public, the answer was a resounding “no.” The Interior’s …
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Hello Screens

If you met someone at a party and she gave you her business card, would you simply take it and walk away? You might, say, if the host just opened up a fresh bag of Cheetos in the other room (who could blame you?) but chances are that person’s going to be much less inclined …
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ListCleanup

There comes a time in every homeowner’s life—the months of March, April, and May, to be exact—when you’re forced to stop, look around you, and realize that the cobwebs in the corner and the dryer that’s spitting flames can no longer be ignored. It’s that magical time of year when the brooms come out and …
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listserv

Communicating important information to stakeholders is a huge responsibility for public sector organizations. In order to do this effectively, the method of sending those communications must be up-to-date with current technologies. Failing to do so can have a detrimental impact for any organization trying to efficiently reach its stakeholders.  An example of an outdated technology still …
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