A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that …
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You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize …
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By Lucas Pillman, Technical Implementation Consultant at GovDelivery Are you reposting the content of the emails you send to stakeholders on your website? If not, you are missing out on two important benefits that can easily upgrade your current communications: increased SEO and outreach.  Increased SEO  Search engines love to see original and new content …
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If we asked you a few years ago what the U.S. Department of the Interior is and what it does as a government agency, would you know? In 2009 after conducting research about this very question, the Interior realized that for the vast majority of the public, the answer was a resounding “no.” The Interior’s …
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Hello Screens

If you met someone at a party and she gave you her business card, would you simply take it and walk away? You might, say, if the host just opened up a fresh bag of Cheetos in the other room (who could blame you?) but chances are that person’s going to be much less inclined …
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ListCleanup

There comes a time in every homeowner’s life—the months of March, April, and May, to be exact—when you’re forced to stop, look around you, and realize that the cobwebs in the corner and the dryer that’s spitting flames can no longer be ignored. It’s that magical time of year when the brooms come out and …
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listserv

Communicating important information to stakeholders is a huge responsibility for public sector organizations. In order to do this effectively, the method of sending those communications must be up-to-date with current technologies. Failing to do so can have a detrimental impact for any organization trying to efficiently reach its stakeholders.  An example of an outdated technology still …
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While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a third …
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Lowering local crime rates is the goal of every law enforcement agency, but it’s not an easy goal to achieve. Local police departments create crime tip phone lines; however, calling isn’t always the best option to report crimes. And in this more digital world, many citizens prefer to use channels they’re already using. For this …
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