A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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By Michael Bayliss-Brown, Public Sector Sales Consultant How the Ministry of Defence (MoD) can streamline digital communications to engage the public, increase efficiency, improve effectiveness and achieve cost savings. The Guardian recently hosted a live chat regarding digital transformation at the Ministry of Defence (MoD) to uncover the innovation, transparency and citizen engagement at work within the …
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Good government communicators are chameleons. As communicators, you adapt quickly and effectively to changing situations every day, whether it’s internal (like last minute change to an email campaign) or external (like the recent government shutdown). You adapt as needed to engage the public amidst changing legislation, budgets and projects. But how well does your organization …
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As the year winds down there’s a collective holiday season frenzy nearly everywhere you look: a Christmas tree here, a holiday sale there, and gingerbread lattes everywhere. In the public sector, the holiday season brings a loftier goal than simply selling more trees and lattes—communicating with citizens to keep them safe and informed. Along with …
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Building a successful government communications plan has never been a simple task. In the digital age, it’s become increasingly difficult for citizens to receive your messages, considering the constant noise surrounding them. Content development is one of the many strategies in a government communicator’s digital toolbox that helps to capture more of these distracted citizens. But …
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There are a lot of things in life we can’t control: traffic, the weather, our father-in-law’s Thanksgiving toast. All this lack of control can sometimes leave a person feeling a little, well, helpless. As much as Hollywood likes to romanticize a free-spirited approach to life (see the “manic  pixie dream girl” trope), in reality, being …
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Living in a metropolitan area, I ride the bus and other major transportation a lot. It’s convenient, cheap and a great way to escape the cold Minnesota winters for a few blocks. And it also happens to be a good model for optimizing a successful digital communications strategy in government. Think about a bus route …
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If you’re on a mission to grow your subscriber base – and many in government are – this is the post for you!   Recently, ReturnPath published a report showing trends that may help you avoid some subscriber list pitfalls. These trends were culled from private sector email marketing, and with as much as you need …
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How a Police Department established an online following more than eight times the size of their city’s population It’s not every day that a small police department makes an impact in their community and across the world through digital communications, but that’s exactly what’s happening in Brimfield, Ohio. The Brimfield Police Department (PD) has a city …
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By Amy Larsen, Client Success Consultant Time is something that communicators never have enough of when it comes to their work: building their audiences, managing their brand, staying current with content, meeting the demands of their stakeholders, etc. Many times the government communicators I work with are  balancing an ever-expanding task list between a few key team …
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Some people may view email as the least creative form of marketing, but the fact is, it rules as one of the most cost-effective and efficient ways to get your message out. You may spend hours or days crafting the core content of your message, with the subject line left as an afterthought. However, many …
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