A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a third …
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Lowering local crime rates is the goal of every law enforcement agency, but it’s not an easy goal to achieve. Local police departments create crime tip phone lines; however, calling isn’t always the best option to report crimes. And in this more digital world, many citizens prefer to use channels they’re already using. For this …
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88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms …
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Which messages coming from the public sector made the greatest impact in 2013? What topics saw increased interest from the public? Which government organizations reached more people than ever by networking with their peers? Our year-in-review digital communications reports take a look at the 6 billion messages sent out by government organizations to sum up …
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After reading through what may have been my hundredth list of government communications, social media, and technology predictions for the new year, I came across one prediction that warranted a break in my obsessive trend reading: “numbers no longer matter.” In the Huffington Post’s list of 12 social media predictions in 2014, author Penny C. …
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By Michael Bayliss-Brown, Public Sector Sales Consultant How the Ministry of Defence (MoD) can streamline digital communications to engage the public, increase efficiency, improve effectiveness and achieve cost savings. The Guardian recently hosted a live chat regarding digital transformation at the Ministry of Defence (MoD) to uncover the innovation, transparency and citizen engagement at work within the …
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Good government communicators are chameleons. As communicators, you adapt quickly and effectively to changing situations every day, whether it’s internal (like last minute change to an email campaign) or external (like the recent government shutdown). You adapt as needed to engage the public amidst changing legislation, budgets and projects. But how well does your organization …
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As the year winds down there’s a collective holiday season frenzy nearly everywhere you look: a Christmas tree here, a holiday sale there, and gingerbread lattes everywhere. In the public sector, the holiday season brings a loftier goal than simply selling more trees and lattes—communicating with citizens to keep them safe and informed. Along with …
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Building a successful government communications plan has never been a simple task. In the digital age, it’s become increasingly difficult for citizens to receive your messages, considering the constant noise surrounding them. Content development is one of the many strategies in a government communicator’s digital toolbox that helps to capture more of these distracted citizens. But …
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