It’s the beginning of 2014 and, no surprise here, everyone has a different opinion on what should make the “best of” and “worst of” 2013 lists. Whether it’s the best tech innovations in government or the worst social media gaffes, everyone has something different to add. It’s not easy to sum up an entire year’s worth into a neatly pre-packaged list, and there isn’t often a clear-cut winner or loser. But there are usually some common themes that run through these lists. Our top seven most read Reach the Public blog posts from 2013 are no different.
A few trending digital communication themes touch our seven most read blog posts. Government communicators face increasing pressure to manage communications across devices and platforms—from their websites to social media to emails to mobile friendly designs—and the most read blog posts stay true to these trends. The following seven posts sum up tips to update your website, implement responsive design for mobile users, send more engaging emails, and what technology trends are in and what ones are on their way out.
So take a minute to relive what you and your peers in government read the most from GovDelivery’s Reach the Public blog last year for some key takeaways to bring into your 2014 government communications strategy.
Ranging from scaling back email column size to text size, this blog post summarizes 10 quick and easy ways to optimize emails for mobile devices. With more and more people accessing their emails on multiple devices, including mobile, this post is definitely worth another look to boost your mobile email strategy.
Optimizing emails and websites to achieve higher engagement with citizens is important—but so is the actual content in those emails or on those webpages. If you want a refresher on updating your communications so that your stakeholders not only receive your messages, but read and take action because of them, check out this post on transforming your average business content into something new and exciting.
A good website isn’t just a bonus for government organizations anymore, it’s a necessity. If you know your website could use a little sprucing up, you should start by reading, or re-reading, this post. The American Customer Satisfaction Index (ACSI) regularly benchmarks websites according to Americans’ overall level of satisfaction in a variety of industries. This blog post takes a look at a few local, federal and international public sector samples of high quality websites.
It’s no wonder that email is still the cornerstone of most digital marketing practices—more than 144 billion emails are sent around the world every day. So optimizing your emails to be sent at a time when they are more likely to be opened, read and incite action has been a top of mind topic for many of our blog readers. Check out this blog post again to learn more about the research that has gone into determining best response rates.
When Google announced it was closing down Google Reader, many bloggers were quick to declare the demise of the RSS feed. Moving into 2014 nearly a year after the Google Reader shutdown, RSS feeds are still a thriving component of many communication strategies in the public sector. This post takes a look at how some government organizations use RSS feeds to provide an automated, simple way to reach more people with their messages.
One of the recurring themes in our most read blog posts, and a possible nomination for the buzz word of the year, is the phrase “mobile friendly.” Making your emails and website available to be viewed and interacted with in as many ways as possible is a no-brainer. Take a look at this post for some specific tips on making your website more accessible to your stakeholders.
Our top read post on Reach the Public stayed true to the themes our readers have been interested in all year: optimizing communications across devices and emerging digital communication trends. The website trends covered in this post even do a little predicting—reviewing what digital best practices are likely to become commonplace in the new year. Take a little time to double-check that you are implementing, or at least aware, of these digital trends so that you’re providing a consistent experience that citizens have come to expect when interacting with any website.
So there’s our top seven list of most-viewed blog entries in 2013. What do you think? Did any of these posts stand out as particularly useful in your organization? Or do you have another post to add to the list? Let me know in the comments!