A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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As successful communications professionals, we are constantly measuring, evaluating and adjusting to ensure that our efforts are achieving real measurable results. Are your email messages getting read? Are your emergency notifications being delivered? Are your social media posts being shared? And most importantly, are your mission goals being met? If you’re a communications professional in …
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Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches …
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By Richard Fong, Technology Project Manager Moderate impact. Low impact. Collision. Cleared. If you travel on highways anywhere, wouldn’t it be nice to have these types of messages delivered to your email or phone so you could anticipate a change in your route and save time? With some cool technology, the Washington State Department of …
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Emergency communications is a critical process to get right. It literally is the difference in saving more lives when a disaster strikes. So, what exactly is the one-two punch needed to be truly effective when communicating with the public during emergencies? Maximum outreach plus multichannel distribution. This combination is an absolute necessity for today’s emergency …
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Almost as soon as email was created, people started creating email lists so they could reach others with related interests. Email list software like LISTSERV became a vital way for communities of people to interact with each other. In 2013, email is still incredibly valuable as a communication channel, playing an important role in government …
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As a government professional, chances are you know a thing or two about emergency notifications. It’s a critical tool that is an absolute necessity as a means to communicate effectively with the public in times of emergencies. However, what you may not realize is that using a single platform system to manage your emergency communications …
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Unlike businesses in the private sector, government organizations have an additional challenge. In times of emergencies, such as a natural disaster or criminal threat to the community, getting that message successfully delivered to the right audience, and at the right time, can help save lives. A government agency’s ability to easily connect with community members …
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In previous blogs you’ve heard about how government organizations are embracing digital communication channels – replacing traditional face-to-face and paper-based methods – to share information with citizens and other stakeholders. In fact, Britain’s coalition government announced last month that it would be providing ‘Twitter exclusives’ to journalists to bolster its social media image and help …
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There’s a school of thought that says email is outdated – that people are moving to social media channels (Facebook, Twitter) and mobile text messaging. Many think the generation entering the workforce today sees email as an ‘old-fashioned’ communication medium. So, should forward-looking government agencies focus their digital communication strategies on social media and mobile …
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Social media seems so easy. Getting a social media presence going is as simple as setting up an account and starting to post or tweet. It’s tempting to hire someone to get started – and check off that ‘social media’ box in e-government initiatives. But this approach results in isolated social media outposts that don’t …
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