As successful communications professionals, we are constantly measuring, evaluating and adjusting to ensure that our efforts are achieving real measurable results. Are your email messages getting read? Are your emergency notifications being delivered? Are your social media posts being shared? And most importantly, are your mission goals being met?
If you’re a communications professional in the public sector, chances are you’ve been asked these questions to evaluate your campaign’s effectiveness. But sometimes we forget to not only evaluate the effectiveness of each campaign strategy and tactic, but the actual processes that are making those communications possible—the processes that set the stage for how much time and effort you put into creating those campaign messages. That’s where your digital communication management (DCM) platform comes in.
A DCM platform is a solution that enables you to manage multichannel digital communications – email, text messaging, social media and more – in one system. Whether you currently have a DCM platform and are evaluating its usefulness or are thinking of implementing a more automated process and are unsure of what to look for, start by asking these 8 simple questions:
- Are you steadily increasing your online audience with little to no work?
- Is sending out digital communications quick and easy to do?
- Does your DCM system integrate with your existing IT infrastructure?
- Can you send messages to multiple channels (email, social media, text message, etc) quickly, easily, and at the same time?
- Can your DCM system automatically send out messages when you have new online content?
- Can you access reports on how your stakeholders are interacting with your messages?
- Are your messages being delivered at a rate above 90%? Does your DCM system even tell you?
- Is your DCM system tailored to the public sector?
If the answers to some of the questions above are a resounding “no” or even worse, “there are systems that can do that?” it’s time to start a deeper evaluation of DCM platforms. Remember, your digital communication strategy is responsible for engaging your stakeholders to drive mission success. Making that process as seamless and successful as possible directly contributes to the realization of your organizational goals.
If you’re looking for more information on the 8 criteria to consider when evaluating a DCM system, check out this Must-Have DCM checklist.