Blog

Five Ways to Get Citizens to Listen and Keep on Listening

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Building a successful government communications plan has never been a simple task. In the digital age, it’s become increasingly difficult for citizens to receive your messages, considering the constant noise surrounding them. Content development is one of the many strategies in a government communicator’s digital toolbox that helps to capture more of these distracted citizens. But…
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Learning from Lululemon: Communication Do’s and Don’ts

In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response…
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Learning from Lululemon: Communication Do’s and Don’ts

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In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response…
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Forget a Social Media Strategy – Craft a Content Strategy

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By John Simpson, Engagement Consultant The use of social media by government organizations as a means to better reach the public is more often becoming standard practice. Guidance from resources like HowTo.gov and lessons from events like the Boston Marathon Bombing have taken the use of social media from “should” to “must.” However, the rush…
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Text messages can help you find in-person enrollment help

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GovDelivery client King County, Washington recently kicked off a new mobile communications initiative to spread the word about their healthcare offerings and services. Here is a guest post from King County on how text messaging is helping the organization reach more people.  An innovative new texting program is making it a little easier to find…
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Controlling your Communications

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There are a lot of things in life we can’t control: traffic, the weather, our father-in-law’s Thanksgiving toast. All this lack of control can sometimes leave a person feeling a little, well, helpless. As much as Hollywood likes to romanticize a free-spirited approach to life (see the “manic  pixie dream girl” trope), in reality, being…
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Fighting jargon? Here’s how to convince your boss to be more plainspoken

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In government communications, there are so many rules and regulations that need to be met, and it’s easy for that to take over the writing. But we all know that kind of writing is hard to understand. Writing in plain language is critical to improving stakeholder/customer satisfaction. If you’re working on eliminating the jargon, or…
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5 Reasons to Start Blogging Today

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By Amy Larsen, Client Success Consultant Sometimes, finding the right communication channel to best connect with stakeholders can be challenging for government organizations. You might have stories or news that you’d like to share, but the content doesn’t neatly fit in the press release category, isn’t quite dynamic enough for a newsletter, and wouldn’t be…
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