Blog

Transitioning from Candidate or Nominee to Office Holder

In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting…
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Turning Government into Good Reality TV

No matter how hard I try, I can’t help but be a fan of reality competition shows. Dancing with the Stars, The Voice, Big Brother…you name it, I’ll probably admit to watching it. The “secret sauce” in these shows that makes them so addicting for me is the component of audience participation. On Dancing with…
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Do numbers no longer matter?

After reading through what may have been my hundredth list of government communications, social media, and technology predictions for the new year, I came across one prediction that warranted a break in my obsessive trend reading: “numbers no longer matter.” In the Huffington Post’s list of 12 social media predictions in 2014, author Penny C….
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Tips for Leveraging Mobile to Capture Audiences on the Go

Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text messaging as well as indirect channels such social media. Here are a few tips on how you can expand your reach and drive more…
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Complementing social media in defence communications

By Michael Bayliss-Brown, Public Sector Sales Consultant How the Ministry of Defence (MoD) can streamline digital communications to engage the public, increase efficiency, improve effectiveness and achieve cost savings. The Guardian recently hosted a live chat regarding digital transformation at the Ministry of Defence (MoD) to uncover the innovation, transparency and citizen engagement at work within the…
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Top 7 Most Read Blog Posts of 2013

It’s the beginning of 2014 and, no surprise here, everyone has a different opinion on what should make the “best of” and “worst of” 2013 lists. Whether it’s the best tech innovations in government or the worst social media gaffes, everyone has something different to add. It’s not easy to sum up an entire year’s…
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The Chameleon of Government Communications

Good government communicators are chameleons. As communicators, you adapt quickly and effectively to changing situations every day, whether it’s internal (like last minute change to an email campaign) or external (like the recent government shutdown). You adapt as needed to engage the public amidst changing legislation, budgets and projects. But how well does your organization…
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4 Tips to Optimize SMS Messages in Government

SMS (text messaging) marketing is a growing strategy in the private sector. And we shouldn’t count out mobile in the public sector either. There are over 5 billion mobile phone users around the world. SMS messaging plays a large role with those billions of mobile phone users. In an infographic released by Text Sprout, an…
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Thoughts for the New Year: 2014 public sector trends

As we wrap up 2013, we’re excited about what’s around the corner in 2014. It’s the time of year where everyone puts out predictions for 2014, but at GovDelivery, we want to know what you think. Instead of listing out all our predictions for the new year, we’re interested in learning what public sector trends…
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The Public Sector Knows How to Spread Holiday Cheer

As the year winds down there’s a collective holiday season frenzy nearly everywhere you look: a Christmas tree here, a holiday sale there, and gingerbread lattes everywhere. In the public sector, the holiday season brings a loftier goal than simply selling more trees and lattes—communicating with citizens to keep them safe and informed. Along with…
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