A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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18 Ways to Drive Web Traffic

September 6th, 2013 | Posted by Mary Yang in E-Government | Web 2.0 | Web/Tech - (4 Comments)

You spend hours honing and perfecting content. You’re delivering information that citizens need and want. And yet your website’s traffic numbers aren’t reflecting your effort. Why? It could be a combination of things, but there’s something you can do. To boost traffic – and help drive your organization’s mission – here are some quick tips …
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In the public sector, email is an essential component of any best-in-breed communications strategy. With the steady increase in worldwide smartphone usage, email has become the fastest and most efficient way to reach people wherever they are. And because email offers a direct and personalized connection to your stakeholders, it’s imperative that you send email and that your …
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The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely …
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The “One Size Fits All” method might work for Little League t-shirts, but when it comes to government communications, “One Size Fits All” is a real strikeout. It seems like a no-brainer to say that every organization should determine its own unique set of communications goals, delivery, and metrics, right? Surprisingly, however, this is one …
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Chances are pretty good that you want to engage constituents more in the activities associated with your organization in order to fulfill your mission. One great way to do that is to offer the public a user-friendly website. But are you happy with your site, or do you feel that you could serve citizens better …
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Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The …
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Customer service is a core function of government, yet 60 percent of government executives describe citizens’ attitudes toward government as “frustrated,” according to a recent Government Business Council survey. One way to improve the reputation of your organization is to empower frontline employees so they can provide better customer service. Excellent customer service is a …
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When you hear the word “trend,” your mind probably jumps instantly to fashion. Every spring and fall, designers pack the runways with models dressed in what is considered to be the latest and greatest in hair, makeup, and clothing. These trends set the tone for what will pop up in stores throughout the globe. However, …
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The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in …
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As you may know, the digital online world has definitely adopted the mobile friendly idea. For me, as a designer and web developer, I continuously look back on recent projects to adapt and apply changes as necessary. Earlier this year, my largest project was to redevelop the GovDelivery.com site into a mobile friendly responsive site. …
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