A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
Header

It’s the beginning of 2014 and, no surprise here, everyone has a different opinion on what should make the “best of” and “worst of” 2013 lists. Whether it’s the best tech innovations in government or the worst social media gaffes, everyone has something different to add. It’s not easy to sum up an entire year’s …
Read more

Good government communicators are chameleons. As communicators, you adapt quickly and effectively to changing situations every day, whether it’s internal (like last minute change to an email campaign) or external (like the recent government shutdown). You adapt as needed to engage the public amidst changing legislation, budgets and projects. But how well does your organization …
Read more

SMS (text messaging) marketing is a growing strategy in the private sector. And we shouldn’t count out mobile in the public sector either. There are over 5 billion mobile phone users around the world. SMS messaging plays a large role with those billions of mobile phone users. In an infographic released by Text Sprout, an …
Read more

As we wrap up 2013, we’re excited about what’s around the corner in 2014. It’s the time of year where everyone puts out predictions for 2014, but at GovDelivery, we want to know what you think. Instead of listing out all our predictions for the new year, we’re interested in learning what public sector trends …
Read more

As the year winds down there’s a collective holiday season frenzy nearly everywhere you look: a Christmas tree here, a holiday sale there, and gingerbread lattes everywhere. In the public sector, the holiday season brings a loftier goal than simply selling more trees and lattes—communicating with citizens to keep them safe and informed. Along with …
Read more

Building a successful government communications plan has never been a simple task. In the digital age, it’s become increasingly difficult for citizens to receive your messages, considering the constant noise surrounding them. Content development is one of the many strategies in a government communicator’s digital toolbox that helps to capture more of these distracted citizens. But …
Read more

In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response …
Read more

Despite a deluge of freezing rain and snow in Washington DC this week, GovDelivery’s annual Federal Digital Communications conference marched on. With more than 450 people tuning in via webcast and in-person, 6 speakers, 250+ tweets with an estimated impression of 1.2M people, and a lot of networking accompanied by a few bad weather horror …
Read more

If a new acquaintance comes up to you at a party and asks you what you do in your job, how would you answer? Think about your response. Does it include or tie to your organization’s mission? It can be easy in the daily hustle and bustle to forget how your work is tied to …
Read more

By John Simpson, Engagement Consultant The use of social media by government organizations as a means to better reach the public is more often becoming standard practice. Guidance from resources like HowTo.gov and lessons from events like the Boston Marathon Bombing have taken the use of social media from “should” to “must.” However, the rush …
Read more