A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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In our recent webinar, “Accelerate your Outreach for Maximum Impact” our GovDelivery Engagement Consultants had dozens of questions from webinar attendees. We’ve pulled out some of the most critical questions, providing a transcript of the question and detailed answer. Q: My organization is new to reaching out through digital communications. How exactly do you connect …
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I have never been a public servant, though I have been working with the public sector for years, and I see firsthand how challenging a week like this can be for public sector leaders. With shutdowns, furloughs, and other challenges, I sympathize with public sector leaders as they try to maintain focus and motivate teams. …
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Though Harold and the Purple Crayon  will always be a timeless classic, the term “storytelling” probably conjures up images of kindergarten carpets and night-lights rather than innovative marketing tactics. Despite this, the concept of storytelling in communications is actually making a big comeback. As this article on the Content Marketing Institute website, “Corporate Storytelling from …
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I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed …
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By: John Simpson, Engagement Consultant, GovDelivery September is National Preparedness Month, an initiative developed by the Federal Emergency Management Agency (FEMA) in the wake of 9/11 to help citizens better prepare themselves and their communities for emergency situations. Thousands of individuals and organizations from across the country take part in awareness activities and training events …
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By John Cook, Vice President of Marketing, GovDelivery Last week I introduced the first two trends that I believe make marketing imperative for any government agency that is concerned about citizen engagement. I’d like to continue with three more trends you need to consider…trends that turn marketing from a dirty word into a vital tool. …
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Anyone who remembers Facebook in its early days—back when you needed a college email address to sign up and the term “Newsfeed” hadn’t yet become ubiquitous—might sigh fondly at the thought of simpler times. Organizations, businesses and government agencies aren’t likely to be among those nostalgic few. Facebook has changed a lot over the years, …
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If a Tweet is published in the Twittersphere and there are no Followers around to see it, does it have an impact? Unlike the classic tree falling in the forest scenario, this question has a resounding answer: No. It doesn’t take a famous philosopher to understand that even the most beautifully crafted Tweets, emails, or …
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By John Cook, Vice President of Marketing, GovDelivery When you hear the word “marketing” in the context of government do you cringe? As a marketing director, marketing is not a dirty word. It is what I do. However, I fully understand that in government circles, marketing has traditionally been deemed unnecessary and even undesirable. But …
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Last week, winners of the 2013 Best of the Web Awards were announced, offering an opportunity to see how state and local government organizations are leveraging the web to communicate with the public. Cities, counties and states were judged based on their demonstration of innovation, usability and functionality for users. Honorees were also required to …
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