Blog

2014 UK & Europe Client Newsletter

By Dave Worsell, Director, Government Solutions, GovDelivery UK 2013 has flashed by. It’s been a busy year for the GovDelivery team and we’re delighted to have welcomed a very large number of new clients the past year including HMRC, Office for National Statistics, Devon, Birmingham, Thurrock, Stockport, Rotherham, Vale of Glamorgan… in fact far too…
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Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms…
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A Gov Communications Year-in-Review [Infographic]

Which messages coming from the public sector made the greatest impact in 2013? What topics saw increased interest from the public? Which government organizations reached more people than ever by networking with their peers? Our year-in-review digital communications reports take a look at the 6 billion messages sent out by government organizations to sum up…
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How local governments can change behaviour

A recent Guardian article highlights how local authorities are ideally placed to improve citizens’ lives through proactive public engagement. This article focuses specifically on smoking cessation and how local authorities have diverse resources that enable them to both protect children from the harms of tobacco and encourage smokers to quit. The article focuses on five approaches…
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6 Ideas for Federal Tech Reform

By Steve Ressler, Founder of GovLoop It was recently reported by the Wall Street Journal that the Obama administration is working on a technology reform agenda. In the wake of the difficult HealthCare.gov roll-out, there’s been a lot of discussion on how to improve tech procurement and delivery. As such, I thought I’d write my 6 ideas on…
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Transitioning from Candidate or Nominee to Office Holder

In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting…
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Turning Government into Good Reality TV

No matter how hard I try, I can’t help but be a fan of reality competition shows. Dancing with the Stars, The Voice, Big Brother…you name it, I’ll probably admit to watching it. The “secret sauce” in these shows that makes them so addicting for me is the component of audience participation. On Dancing with…
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Do numbers no longer matter?

After reading through what may have been my hundredth list of government communications, social media, and technology predictions for the new year, I came across one prediction that warranted a break in my obsessive trend reading: “numbers no longer matter.” In the Huffington Post’s list of 12 social media predictions in 2014, author Penny C….
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Tips for Leveraging Mobile to Capture Audiences on the Go

Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text messaging as well as indirect channels such social media. Here are a few tips on how you can expand your reach and drive more…
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