A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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GovDelivery’s 8th Annual Federal Communications Summit is just around the corner.  On Oct. 14 at the Grand Hyatt Washington in Washington, D.C., hundreds of government communicators and technologists will gather to exchange ideas, network, and learn how Federal agency employees can leverage the power of data for positive, influential change for the communities they serve. And we couldn’t …
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This month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences over our next few blog posts. So if …
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The latest of many studies on email reaffirms what many of our GovDelivery clients prove on a daily basis: in the world of ever-changing digital communications channels, email remains king. In a recent study of over 300 U.S.-based digital marketing professionals, respondents consistently ranked email higher than social media marketing, content marketing, and other marketing …
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Is your organisation looking for new ways to drive website traffic? You’re not alone. In a recent webinar, Alison Davies, Web Analytics Manager at ONS and Amish Patel, Senior Client Development Consultant at GovDelivery Europe, detailed the process of outlining a new Web traffic strategy following declining Web visits after launching a new site. Hundreds …
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Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simple …
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By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide …
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By Koi Hernandez, Design Fellow at GovDelivery With Google now automatically showing images in emails, email marketing has taken a turn for a more visual and captivating approach. In a previous GovDelivery post on various image file types, we learned about the “faster loading cousin” of the .PNG, the .GIF. GIFs can and have always had …
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By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If you …
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Advertising concept: Brand on digital background

By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your …
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By Abhi Nemani, Civic Innovator-in-Residence at GovDelivery (Originally posted on Govloop) Whether we like it or not, the Internet of Things is becoming a reality. A McKinsey study estimates that the economic impact of IoT will be over $6 trillion in 2025. From selling consumers devices to help them track their fitness to building in smart sensors in …
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