Blog

Your Customer Experience (CX) Questions Answered

What is customer experience, and why should public sector teams care about it? That’s the question we aimed to answer in a session last week with Tim Hudak, Public Affairs Specialist at the U.S. Department of Veterans Affairs, and Bonnye Hart, GovDelivery’s Manager of Digital Engagement Services on meeting the needs of modern citizen customers. Over 200 public sector…
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Meet the Modern Citizen

We live in a self-service world. Citizens today expect information and services from government at a speed and efficiency that mirrors their experiences in the private sector. Couple that with the fact that the average attention span is only 8 seconds and there’s a real challenge for government to capture the attention of their audience,…
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Digital Engagement Series: Analyze, rinse, repeat

Gaining public participation and engagement is not an easy feat, but with a strategic plan for audience targeting, messaging, branding, channel optimization, reengagement, and automation, you will be on the road to success. The last step of our steps to better public engagement series features how to “analyze, rinse, and repeat”. This post features ways to…
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Actionable Data: The key to your every CX challenge

By Daniel Vasey, Sr. Market Development Strategist If your organization isn’t leveraging data to drive your customer experience, we’ve got good news. Last week’s DigitalGov Citizen Services Summit combined all the latest data research and thought leadership into a jam-packed, information-rich conference. DigitalGov took a different, more actionable spin on the data trend by examining how data…
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