A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of …
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By: Dan Slee Originally posted on The Dan Slee Blog It’s always good to see slow burning success… and even more so when it comes for people who have worked hard on it. John Fox spent a fair chunk of time at Sheffield City Council on a range of projects and working to get customer services …
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2014-05-20 13_56_54-Memorial Day Infographic - U.S. Census Bureau

Today we remember those who died in service to their country. Government organizations across the U.S. are communicating with the public to honor America’s wartime veterans. Here are some of the organizations sending out information or events around Memorial Day. View some of the messages they’ve sent in the past during this time and sign …
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2014-05-20 13_21_59-BuzzFeed

By: Nick Halliday, National Audit Office (UK) Originally posted on Govloop  I recently attended an excellent event called News:rewired. As part of the event there was a speaker from Buzzfeed who highlighted their underlying principles. In particular they aim to ‘bake in the share imperative’ by creating engaging content that triggers actions such as: inspiring awe being positive surprising its readers It’s easy to be snooty …
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Emails are a critical part of almost any communication strategy. As government communicators, you’re putting time and effort into better connecting with your audience, so you want to ensure that your department’s emails are designed to encourage your stakeholders to take action and engage with your organization. What can you do to up your email …
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Bird-Twitter

Recently Twitter announced that, like it or not, on May 28th all user profiles will officially switch over to a new layout. The design, which many people have referred to as “Facebook-esque,” introduces a number of new features and focuses much more heavily on images and video. In addition to a larger cover picture and …
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As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that …
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2014-05-13 11_24_04-Prince George's County Public Schools

You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize …
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By Lucas Pillman, Technical Implementation Consultant at GovDelivery Are you reposting the content of the emails you send to stakeholders on your website? If not, you are missing out on two important benefits that can easily upgrade your current communications: increased SEO and outreach.  Increased SEO  Search engines love to see original and new content …
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If we asked you a few years ago what the U.S. Department of the Interior is and what it does as a government agency, would you know? In 2009 after conducting research about this very question, the Interior realized that for the vast majority of the public, the answer was a resounding “no.” The Interior’s …
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