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Digital Engagement Strategy Series: Measure and Analyze Outreach Results (3)

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By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If you…
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The Fundamental Role of Public Institutions in the Internet of Things

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By Abhi Nemani, Civic Innovator-in-Residence at GovDelivery (Originally posted on Govloop) Whether we like it or not, the Internet of Things is becoming a reality. A McKinsey study estimates that the economic impact of IoT will be over $6 trillion in 2025. From selling consumers devices to help them track their fitness to building in smart sensors in…
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Digital Engagement Strategy Series: Determine a Content Plan (2)

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By John Simpson, Engagement Consultant If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar  on Stakeholder Engagement in Federal Government to provide some next steps you can take  to improve your agency’s digital engagement…
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Building a civic ecosystem

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By Abhi Nemani, Innovator-in-Residence, GovDelivery The last four years have seen explosive growth in the civic technology field, and I have been privileged to see it firsthand in my role at Code for America (CfA) since 2010. Earlier this year, when I decided it was time to move on and explore a new segment of…
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Don’t Reinvent the Wheel: Re-use Your Old Content

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We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use…
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Connecting your website and email communications to build stakeholder relationships

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By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders….
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JPG, PNG or GIF? Which image format should you be using in your digital design?

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By Brendan Johnson, Design Intern at GovDelivery As government communicators, often we have to work with design in all formats, especially digital design. But when you need to throw a picture up on your website, into an email, or send out in a social media post, is it a quick and easy process? Do you…
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