Blog

Fighting misinformation: communications during the Ebola outbreak

Ebola has arrived in the United States, bringing with it endless questions from the public and fear about what will happen next. Local, national and international news media outlets are devoting hours of coverage to Ebola “what ifs.”  So it’s inevitable that along with that coverage comes the dark side of communications: rumors and misinformation….
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Conference round up part 2: trends from 3CMA, NAGW and more

Last month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences on the blog (check out our last post…
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What does techUK’s three point plan mean for SMEs?

By Dave Worsell, Managing Director of GovDelivery Europe I’m proud to have been part of techUK’s Public Sector Board (PSB) operations committee during the creation of their Three Point Plan to transform public services.  As Managing Director of GovDelivery Europe, an SME supplier of Software as a Service (SaaS) digital communication services exclusively for government…
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The human impact of data

Data is a four-letter word that has great power in its potential to unlock significant value for government communities. By applying advanced analytics to proprietary knowledge, government agencies are harnessing the power of information to make things better for everyone. Open data is accessible public data that people, companies, and organizations can use to launch new…
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Increasing Website Traffic at ONS: Webinar Recap Part 2

Is your organisation trying to increase website traffic? You’re not alone. In a recent webinar, Alison Davies, Web Analytics Manager at ONS and Amish Patel, Senior Client Development Consultant at GovDelivery Europe, detailed the process of outlining a new Web traffic strategy following declining Web visits after launching a new site. Hundreds of government communicators…
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Email remains king in both the private and the public sectors

The latest of many studies on email reaffirms what many of our GovDelivery clients prove on a daily basis: in the world of ever-changing digital communications channels, email remains king. In a recent study of over 300 U.S.-based digital marketing professionals, respondents consistently ranked email higher than social media marketing, content marketing, and other marketing…
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Increasing Website Traffic at ONS: Webinar Recap Part 1

Is your organisation looking for new ways to drive website traffic? You’re not alone. In a recent webinar, Alison Davies, Web Analytics Manager at ONS and Amish Patel, Senior Client Development Consultant at GovDelivery Europe, detailed the process of outlining a new Web traffic strategy following declining Web visits after launching a new site. Hundreds…
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Write Effective Emails—Three Simple Tactics That Work

Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simple…
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Digital Engagement Strategy Series: Tell a Story (4)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide…
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4 Tips To Adding GIFs To Your Emails

By Koi Hernandez, Design Fellow at GovDelivery With Google now automatically showing images in emails, email marketing has taken a turn for a more visual and captivating approach. In a previous GovDelivery post on various image file types, we learned about the “faster loading cousin” of the .PNG, the .GIF. GIFs can and have always had…
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