A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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2014-05-20 13_21_59-BuzzFeed

By: Nick Halliday, National Audit Office (UK) Originally posted on Govloop  I recently attended an excellent event called News:rewired. As part of the event there was a speaker from Buzzfeed who highlighted their underlying principles. In particular they aim to ‘bake in the share imperative’ by creating engaging content that triggers actions such as: inspiring awe being positive surprising its readers It’s easy to be snooty …
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Emails are a critical part of almost any communication strategy. As government communicators, you’re putting time and effort into better connecting with your audience, so you want to ensure that your department’s emails are designed to encourage your stakeholders to take action and engage with your organization. What can you do to up your email …
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Bird-Twitter

Recently Twitter announced that, like it or not, on May 28th all user profiles will officially switch over to a new layout. The design, which many people have referred to as “Facebook-esque,” introduces a number of new features and focuses much more heavily on images and video. In addition to a larger cover picture and …
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As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that …
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2014-05-13 11_24_04-Prince George's County Public Schools

You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize …
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By Lucas Pillman, Technical Implementation Consultant at GovDelivery Are you reposting the content of the emails you send to stakeholders on your website? If not, you are missing out on two important benefits that can easily upgrade your current communications: increased SEO and outreach.  Increased SEO  Search engines love to see original and new content …
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If we asked you a few years ago what the U.S. Department of the Interior is and what it does as a government agency, would you know? In 2009 after conducting research about this very question, the Interior realized that for the vast majority of the public, the answer was a resounding “no.” The Interior’s …
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By Steve Ressler, Founder of GovLoop  Last month, I was about to attend a fascinating session at the 49th session of the Public Governance Committee at OECD in Paris entitled “Innovative Technologies for Improving Public Sector Governance.” Over the course of the day, there were a number of fascinating presenters, including Digital Mexico Group, Behavioral Insights Group …
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Hello Screens

If you met someone at a party and she gave you her business card, would you simply take it and walk away? You might, say, if the host just opened up a fresh bag of Cheetos in the other room (who could blame you?) but chances are that person’s going to be much less inclined …
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Launching a Mobile App Part 2

May 2nd, 2014 | Posted by GovDelivery in Mobile | Tech - (0 Comments)
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By Amy Larsen, Client Success Consultant Congratulations, you’ve created an app! Your team spent months planning and developing your product, you’ve probably engaged some key stakeholders to get feedback on your beta version, and now you’re ready to launch. We previously talked about what it takes to successfully plan a public sector app, but even …
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