A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms …
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GovDelivery CEO and co-Founder, Scott Burns, presented at our annual federal digital communications event in December. He was excited to follow-up on the message our keynote speaker, Paul Smith, shared: the importance of storytelling. Armed with the experience of working with more than 1,000 government organizations worldwide, Scott took a look at a critical component …
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Which messages coming from the public sector made the greatest impact in 2013? What topics saw increased interest from the public? Which government organizations reached more people than ever by networking with their peers? Our year-in-review digital communications reports take a look at the 6 billion messages sent out by government organizations to sum up …
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A recent Guardian article highlights how local authorities are ideally placed to improve citizens’ lives through proactive public engagement. This article focuses specifically on smoking cessation and how local authorities have diverse resources that enable them to both protect children from the harms of tobacco and encourage smokers to quit. The article focuses on five approaches …
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By Steve Ressler, Founder of GovLoop It was recently reported by the Wall Street Journal that the Obama administration is working on a technology reform agenda. In the wake of the difficult HealthCare.gov roll-out, there’s been a lot of discussion on how to improve tech procurement and delivery. As such, I thought I’d write my 6 ideas on …
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Paul Smith, the author of the best-selling book, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, presented to over 450 people tuning in via webcast and in person as our federal digital communications event keynote speaker. In his keynote, Paul explained just why government communicators should use stories …
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In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting …
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No matter how hard I try, I can’t help but be a fan of reality competition shows. Dancing with the Stars, The Voice, Big Brother…you name it, I’ll probably admit to watching it. The “secret sauce” in these shows that makes them so addicting for me is the component of audience participation. On Dancing with …
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After reading through what may have been my hundredth list of government communications, social media, and technology predictions for the new year, I came across one prediction that warranted a break in my obsessive trend reading: “numbers no longer matter.” In the Huffington Post’s list of 12 social media predictions in 2014, author Penny C. …
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Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text messaging as well as indirect channels such social media. Here are a few tips on how you can expand your reach and drive more …
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