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Memorial Day Updates from the Public Sector

Today we remember those who died in service to their country. Government organizations across the U.S. are communicating with the public to honor America’s wartime veterans. Here are some of the organizations sending out information or events around Memorial Day. View some of the messages they’ve sent in the past during this time and sign…
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How the Public Sector Can ‘Buzzfeed’ Its Content

By: Nick Halliday, National Audit Office (UK) Originally posted on Govloop  I recently attended an excellent event called News:rewired. As part of the event there was a speaker from Buzzfeed who highlighted their underlying principles. In particular they aim to ‘bake in the share imperative’ by creating engaging content that triggers actions such as: inspiring awe being positive surprising its readers It’s easy to be snooty…
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3 Steps to Awesome Email Design

Emails are a critical part of almost any communication strategy. As government communicators, you’re putting time and effort into better connecting with your audience, so you want to ensure that your department’s emails are designed to encourage your stakeholders to take action and engage with your organization. What can you do to up your email…
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How Government Orgs Can Stay on Top of Twitter’s New Design

Recently Twitter announced that, like it or not, on May 28th all user profiles will officially switch over to a new layout. The design, which many people have referred to as “Facebook-esque,” introduces a number of new features and focuses much more heavily on images and video. In addition to a larger cover picture and…
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Do you purge your unengaged lists, or do you try to re-engage?

As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that…
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Why you should archive your emails on your site and how to do it

By Lucas Pillman, Technical Implementation Consultant at GovDelivery Are you reposting the content of the emails you send to stakeholders on your website? If not, you are missing out on two important benefits that can easily upgrade your current communications: increased SEO and outreach.  Increased SEO  Search engines love to see original and new content…
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Citizen Engagement at the Department of the Interior

If we asked you a few years ago what the U.S. Department of the Interior is and what it does as a government agency, would you know? In 2009 after conducting research about this very question, the Interior realized that for the vast majority of the public, the answer was a resounding “no.” The Interior’s…
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Is Mandatory E-Government Possible?

By Steve Ressler, Founder of GovLoop  Last month, I was about to attend a fascinating session at the 49th session of the Public Governance Committee at OECD in Paris entitled “Innovative Technologies for Improving Public Sector Governance.” Over the course of the day, there were a number of fascinating presenters, including Digital Mexico Group, Behavioral Insights Group…
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