A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that …
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Our CEO Scott Burns closed out this year’s U.K. digital communications event with some important insights into something we’ve talk about often on this blog, “The Power of the Message”. As Scott notes in his introduction, the climate of public sector communications has changed a lot over the years. A decade ago, government agencies would …
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For the elderly and people with disabilities, snowstorms can mean being trapped at home unable to get to work, to the food store, to the pharmacy, or have the mail delivered. It can mean that for days, you’re stuck alone in your home fearful of what might happen and that the stability of your health …
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In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response …
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If a new acquaintance comes up to you at a party and asks you what you do in your job, how would you answer? Think about your response. Does it include or tie to your organization’s mission? It can be easy in the daily hustle and bustle to forget how your work is tied to …
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I am an admitted social media addict–I’m constantly connecting, checking and updating my various personal accounts. Although it’s been around for awhile now, lately I have found myself borderline obsessed with Instagram. It’s wonderfully engaging and combines the best parts of Facebook and Twitter through a constantly updated stream of photos. Instagram describes itself as …
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If you’re on a mission to grow your subscriber base – and many in government are – this is the post for you!   Recently, ReturnPath published a report showing trends that may help you avoid some subscriber list pitfalls. These trends were culled from private sector email marketing, and with as much as you need …
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Like you, we’re breathing a giant sigh of relief that the federal government shutdown has ended and that hundreds of  government employees are finally able to go back to work. But as much as you may want to jump back into the projects you were working on, it’s hard to ignore that the public’s confidence …
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For government communicators and IT professionals, driving traffic to the website is one clear metric that can be tracked and analyzed over time as a measure of success. And, with Google Analytics and similar tools, you can point to increased Web traffic as part of your success as an IT professional or communicator. But in …
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By Amy Larsen, Client Success Consultant Time is something that communicators never have enough of when it comes to their work: building their audiences, managing their brand, staying current with content, meeting the demands of their stakeholders, etc. Many times the government communicators I work with are  balancing an ever-expanding task list between a few key team …
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