A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use …
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By Amy Larsen, Client Success Consultant As a government communicator, how can you be sure you’re connecting with your audience with the continuously changing landscape in social media? A channel that is nearly ubiquitous in the world of online communications is Facebook. Boasting more than 1 billion monthly active users, Facebook continues to dominate the social …
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How a Police Department established an online following more than eight times the size of their city’s population It’s not every day that a small police department makes an impact in their community and across the world through digital communications, but that’s exactly what’s happening in Brimfield, Ohio. The Brimfield Police Department (PD) has a city …
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By Ryan Kopperud, Content Editor It’s no secret that government organizations are large, complex, and ever-changing institutions. But what can be a secret is how those huge organizations responsible for communicating with hundreds of thousands of people, do so in a unified and effective way. With a wide variety of information to communicate and needs …
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Some people may view email as the least creative form of marketing, but the fact is, it rules as one of the most cost-effective and efficient ways to get your message out. You may spend hours or days crafting the core content of your message, with the subject line left as an afterthought. However, many …
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Our recent post on the websites three deadly sins to avoid for government websites looking to engage stakeholders and gain web traffic discussed why the majority of websites fail to attract their target audience. While many websites may struggle to meet customer expectations, especially in the public sector, there are many shining examples of government …
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I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed …
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The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely …
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The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in …
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Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches …
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