A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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Engage Social

Recent policy updates could mean the end of organic social media marketing on Facebook. Find out how you can shift your digital strategy so you don’t miss a beat.      Last November, Facebook announced that beginning in January of 2015, it will limit the amount of “overly promotional” posts that show up organically in …
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Facebook

So, you finally got your public sector organization on Facebook, you set up a page, and over a few months or years you slowly cultivated a strong group of engaged stakeholders. You were gaining fans, your posts were getting better and better, and everything seemed to be going swimmingly. Then one day you began to …
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wind-rain

Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of the …
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See original post on GovLoop. Guest Post by: Derek Belt, Social Media Specialist – King County, WA Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the “reach” of your posts dipped as low as you’ve ever seen it, no matter how great your content is? It’s not your …
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By Amy Larsen, Client Success Consultant As a government communicator, how can you be sure you’re connecting with your audience with the continuously changing landscape in social media? A channel that is nearly ubiquitous in the world of online communications is Facebook. Boasting more than 1 billion monthly active users, Facebook continues to dominate the social …
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I am an admitted social media addict–I’m constantly connecting, checking and updating my various personal accounts. Although it’s been around for awhile now, lately I have found myself borderline obsessed with Instagram. It’s wonderfully engaging and combines the best parts of Facebook and Twitter through a constantly updated stream of photos. Instagram describes itself as …
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Anyone who remembers Facebook in its early days—back when you needed a college email address to sign up and the term “Newsfeed” hadn’t yet become ubiquitous—might sigh fondly at the thought of simpler times. Organizations, businesses and government agencies aren’t likely to be among those nostalgic few. Facebook has changed a lot over the years, …
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Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The …
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The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in …
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