A blog about government-to-citizen digital communication and engagement, Government 2.0, GovDelivery, and other e-government issues
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By Bobbie Browning, Senior Vice President

Engaging customers, building relationships and encouraging return visitors are hallmarks of outstanding B2C websites. Leaders in this arena are Apple®, Amazon® and Wells Fargo®. In the age of 4G networks, personalized product updates and mobile shopping applications, we’ve come to expect highly-personalized and efficient online experiences. I can order the latest best seller on Amazon or pay my utility bill through online banking…all from my smart phone while sitting at my favorite coffee shop. This is all made possible through secure cloud computing services. Why shouldn’t I expect to get the same level of experience from government?

In the past few years, I’ve seen the advent of much technological advancement in the area of security, but none are more exciting than the advent of the Federal Risk and Authorization Management   Program – FedRAMP. Why? Because this has the potential to dramatically impact innovation, accelerate the adoption of cloud applications, substantially reduce IT spending and make government more effective and efficient.

FedRAMP, a joint authorization board among GSA, DoD, DHS and NIST, has two primary goals:  aggregate cloud computing standards and centralize certification processes. According to the Brookings Institute’s Economic Gains of Cloud Computing, “Cloud computing services over the Internet have the potential to spur a significant increase in government efficiency and decrease technology costs, as well as to create incentives and online platforms for innovation. Adoption of cloud computing technologies could lead to new, efficient ways of governing.” 

View Federal CIO Vivek Kundra’s Brookings Institute presentation on the Economic Gains of Cloud Computing.

At the helm of improving government effectiveness and efficiency is the National Institute of Standards and Technology (NIST). NIST is responsible for defining cloud computing standards for the entire federal government.  A leader in its own right, NIST was one of the recent federal organizations to deploy enterprise-wide Software as a Service digital communication solution. 

Utilizing secure digital communication tools ‘in the cloud,’ has reduced the cost of delivering services, enhanced transparency and improved citizen experience. I’d like to congratulate NIST on their recent “Excellence in Communications Award” for their innovative use of cloud computing to expand audience reach and drive public engagement.

It’s with great pleasure and pride that we recognize the federal government being a ‘game changer’ in changing the way government operates. Moving forward with a cloud computing certification process, establishing standards around interoperability, data portability and security will save taxpayers millions, offer a more personalized relationship with government, and provide more online government services.

By Guest Author Dave McClure,
Associate Administrator, Office of Citizen Services and Innovative Technologies
U.S. General Services Administration

We live our lives in real time and the government is moving to respond, react, and communicate with the public in more open and agile ways. Often, however, we find that the information is coming out from government from many different agencies and offices at the same time. USA.gov is “Government Made Easy,” and we’ve just added a Notifications Sign Up Site and Real-Time Search capability that makes it easier to see the most current government information coming out and to sign up for ongoing updates via email or text messages pushed directly to personal computers or mobile devices.

The new Notifications site menu provides a live stream of content updates with a Twitter-like search capability where you can see the federal government’s most recent notifications and alerts on a wide range of topics, as well as a filterable view of these updates and subscriptions available across federal government.

Any visitor to the site can use it in two ways:

  1. Use the Real-Time Search functionality to lookup current topics such as hurricanes, obesity, egg recall, open government, or whatever is of value and interest to you
  2. Signup to receive highly-personalized and specific information from across any of the participating federal agencies.

Notifications.USA.gov Search and Results

Real-time information streams and search capability is the cutting edge on the Internet today, and GSA is pleased to use this proven approach to enhance our ability to connect with citizens in real time and keep them in the loop based on their particular interests.

The site has already made a huge splash, with more than 7,000 updates covering 5,200 topics from 144 federal agencies and offices. Any federal agency can add its notifications to the site just by contacting GSA following the links on the dashboard.

Here’s just one example of how the Notifications site can reach out to those seeking more information. Let’s say someone wants to learn more about government response during hurricane season. They would simply go to the Notification web page (a single click on USA.gov web site), and type the word “hurricane” into our real-time search box. They would be brought to a page full of links to what a variety of agencies have recently posted about tropical storms and hurricanes. You will find quickly the latest news from agencies like FEMA, NWS, EPA, FBI and the CDC.

With a page of pertinent links at their fingertips, the user can click on links that interest them, read a synopsis of the content, and access the full story (or press release) if desired. The really cool part is this – if someone wants to receive more information on a topic as it becomes available, they can sign up to get updates directly from the agency via email, SMS or RSS feed (depending on what the agency makes available). There’s also a quick-link list of hot topics to choose from on the home page.

No matter how you decide to receive updates, you won’t ever need to worry about being left out or uninformed.

Take a look for yourself at notifications.usa.gov, and try out some of the subscriptions. We at GSA’s Office of Citizen Services and Technology Innovation also welcome your feedback on how we can make this site even more valuable to your needs.