A blog about digital government, communications, citizen satisfaction & engagement, GovDelivery, and other e-government issues
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How a Police Department established an online following more than eight times the size of their city’s population It’s not every day that a small police department makes an impact in their community and across the world through digital communications, but that’s exactly what’s happening in Brimfield, Ohio. The Brimfield Police Department (PD) has a city …
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By Amy Larsen, Client Success Consultant Time is something that communicators never have enough of when it comes to their work: building their audiences, managing their brand, staying current with content, meeting the demands of their stakeholders, etc. Many times the government communicators I work with are  balancing an ever-expanding task list between a few key team …
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By John Cook, Vice President of Marketing, GovDelivery Last week I introduced the first two trends that I believe make marketing imperative for any government agency that is concerned about citizen engagement. I’d like to continue with three more trends you need to consider…trends that turn marketing from a dirty word into a vital tool. …
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Anyone who remembers Facebook in its early days—back when you needed a college email address to sign up and the term “Newsfeed” hadn’t yet become ubiquitous—might sigh fondly at the thought of simpler times. Organizations, businesses and government agencies aren’t likely to be among those nostalgic few. Facebook has changed a lot over the years, …
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If a Tweet is published in the Twittersphere and there are no Followers around to see it, does it have an impact? Unlike the classic tree falling in the forest scenario, this question has a resounding answer: No. It doesn’t take a famous philosopher to understand that even the most beautifully crafted Tweets, emails, or …
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The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely …
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Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The …
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When you hear the word “trend,” your mind probably jumps instantly to fashion. Every spring and fall, designers pack the runways with models dressed in what is considered to be the latest and greatest in hair, makeup, and clothing. These trends set the tone for what will pop up in stores throughout the globe. However, …
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The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in …
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Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches …
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