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GovDelivery Email and Digital Subscription Management
– Local Government Client Case Study



Client: Carlsbad, CA (www.ci.carlsbad.ca.us)
The city of Carlsbad, CA, sought to improve communication with citizens while leveraging the use of their website. GovDelivery® email Subscription Management met the city's need to communicate time-sensitive information to citizens quickly, efficiently, and in a cost-effective manner.

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CARLSBAD'S NEEDS

1. Find an email subscription management system that would work with its website publishing efficiencies.
2. Improve communication with citizens by sending them information on specific topics for which they
   have signed up.
3. Utilize email communication to reduce the need to print and mail information to stakeholders.

SOLUTION
Carlsbad selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.

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RESULTS
Since launching GovDelivery in May 2002 Carlsbad has:

• Sent more than 1.4 million emails to 6,600+ subscribers.
• Obtained an average of more than 8.4 subscriptions per subscriber.
• Incorporated specific subscription items including:
  • Crime Prevention Quarterly Newsletter
  • Swim Complex Facility Schedule
  • Traffic Safety Commission Meeting Agenda
  • Monthly Building Reports
  • City Council Public Hearing Notices

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GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.

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