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GovDelivery Email and Digital Subscription Management
– State Government Client Case Study



Client: The California Department of Insurance's (CDI) (www.insurance.ca.gov)
The California Department of Insurance's (CDI) mission is to oversee the insurance industry and protect the state's insurance consumers. The department turned to GovDelivery® email Subscription Management to further its mission by communicating critical insurance information to key stakeholders via email while reducing printing, postage, and faxing costs.

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CDI'S NEEDS

1. Improve communication with insurers and citizens in the nation's largest state.
2. Reduce printing, postage, and faxing costs by distributing a wide range of information by email.
3. Provide an email subscription service without adding additional staff or equipment.

SOLUTION
California Department of Insurance selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.

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RESULTS
Since launching GovDelivery in May 2002 CDI has:

• Signed up more than 92,000 subscribers.
• Implemented the system with no additional staff required.
• Sent more than 3.5 million emails to subscribers.
• Incorporated specific subscription items including:
  • Consumer Guides
  • Legal Bulletins
  • Viatical Settlements
  • Press Releases
  • Communiqué Newsletter

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GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.

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