In any emergency, communication is your most valuable asset. Whether the disaster is natural- a hurricane, earthquake or wildfire; biological or man-made, the Federal Emergency Management Agency (FEMA) (www.fema.gov) must provide real-time communication to the public and its emergency responders.
Situation
In keeping with its mission to "reduce the loss of life and property," FEMA continually looks for ways to improve communication, provide education, and increase awareness of available programs. FEMA identified a need to streamline the email communication process in times of emergency as well as for daily, informational emails, while driving people to their website for further detail.
Solution
Email is an effective way to proactively reach thousands when urgent situations arise. As the number one use of the Internet, email is a channel that plays a critical role in any emergency communication strategy. GovDelivery Email and Digital Subscription Management (EDSM) integrates email communications, capable of delivering detailed instructions, with text message alerts to notify citizens wherever they are during both the emergency preparedness and response phases.
FEMA and GovDelivery
Eugene LukeOur ROI is more lives saved and less property
and fewer homes destroyed or damaged.
Emergency Management Specialist, FEMA
Eugene Luke on FEMA's use of GovDelivery
- Recent Statistics
- Subscribers: 209,000
- Emails sent: 141 Million
In addition to utilizing GovDelivery's automated email, text message and RSS notifications, FEMA leverages the subscriber segmenting feature by gathering details such as zip code, state or territory. The feature allows email communication to be based on region, so when the President declares a disaster, FEMA has the ability to communicate with only the subscribers within the affected disaster area.
Results
Utilizing GovDelivery's EDSM solution allows FEMA officials to communicate quickly and effectively. This type of communication by FEMA is instrumental throughout a disaster - from the onset, providing information about mitigating the effects and through the recovery and rebuilding stages afterwards. The return on investment is great for FEMA as it can be expressed most clearly in lives saved and property damage prevented.
For more information view the full-length FEMA case study here or contact GovDelivery at 866-276-5583 / info@govdelivery.com.
