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GovDelivery Email and Digital Subscription Management
– Central Government Client Case Study



Client: Highways Agency (www.highways.gov.uk)
The Highways Agency is responsible for operating, maintaining, and improving England's road network. GovDelivery® email Subscription Management allows the agency to meet citizens' needs by communicating proactively when there is new road project information available.

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HIGHWAYS AGENCY'S NEEDS

1. Improve communication by informing interested citizens by email of new road projects in their area.
2. Alert citizens by email when information on a specific road project is updated rather than relying on citizens to check website for updates.
3. Send email alerts automatically when the website is updated to save administrative time.

SOLUTION
Highways Agency selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.

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RESULTS
Since launching GovDelivery in November 2004 Highways Agency has:

• Sent more than 8.8 million emails to 40,000+ subscribers.
• Generated more than 210,000 extra hits to its website.
• Incorporated 335+ specific subscription items including:
  • Road Projects
  • Career Opportunities
  • Graduate Leadership Development Scheme

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GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.

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