Download the PDFGovDelivery Email and Digital Subscription Management
– State Government Client Case Study
Client: The Idaho Department of Fish and Game (IDFG) (http://fishandgame.idaho.gov)
The Idaho Department of Fish and Game (IDFG) is committed to protecting fish and wildlife populations through the control and enforcement of hunting, fishing, and trapping laws. GovDelivery® email Subscription Management met the department's needs to communicate time-sensitive information to hunters and fishers quickly, efficiently, and in a cost-effective manner and to gather demographic and psychographic information on website visitors.
IDAHO FISH & GAME'S NEEDS
- Add an additional communication channel to Idaho residents and out-of-state visitors on new fishing and hunting related information.
- Capture additional demographic and psychographic information on email update subscribers to better understand and serve customer needs.
- Provide an email subscription service without adding additional staff or equipment.
Idaho Department of Fish & Game selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.
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The GovDelivery Questions feature collects information from Idaho Fish & Game subscribers as they sign up to receive email alerts.
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RESULTS
Since launching GovDelivery in December 2004 IDFG has:
- Sent more than 3 million emails to subscribers.
- Used the Questions feature to gather additional information on website visitors.
- Signed up nearly 48,000 subscribers with an average of 8 subscriptions per subscriber.
- Incorporated 42 specific subscription items including:
- Big Game Season and Rules
- Fishing Tournament/Contest Schedule
- Regional Fishing Reports
- Windows to Wildlife Newsletter
GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.
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