Download the PDFGovDelivery Email and Digital Subscription Management
– County Government Client Case Study
Client: Macomb County, MI (www.macombcountymi.gov)
Macomb County, MI, turned to GovDelivery® email Subscription Management to further its mission to improve government-to-citizen communication in a cost-effective and efficient manner.
MACOMB COUNTY'S NEEDS
- Leverage its website to communicate with stakeholders regarding important updates and information.
- Deliver a viable initiative to other jurisdictions in the area to give a common look to all town and city websites in the county.
- Find an email subscription management system that would work with its website publishing efficiencies.
Macomb County selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.
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"This is an excellent investment that improves communication with the community and helps us get information to people faster than ever before."
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- Nancy White Macomb County Board of Commissioners Chair |
RESULTS
Since launching GovDelivery in December 2004 Macomb County has:
- Signed up more than 13,000 subscribers.
- Obtained an average of 11 subscriptions per person.
- Sent more than 2,800,000 emails to subscribers.
- Incorporated specific subscription items including:
- Full and Part-Time Job Openings
- Historical Commission Updates
- Parks and Recreation Events
- Veterans' Services
- News Releases and Advisories
GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.
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