Download the PDFGovDelivery Email and Digital Subscription Management
– Client Case Study
Client: Norwich City Council, United Kingdom (www.norwich.gov.uk)
Norwich City Council deployed GovDelivery® email Subscription Management to improve government-to-citizen communication, which brings higher take-up of e-enabled transactions, better service, and lower communication costs.
NORWICH CITY COUNCIL'S NEEDS
- Improve communication by informing interested citizens of city news and updates by email.
- Offer updates on specific information as well as a general e-newsletter to proactively notify citizens of changes to the website.
- Capture additional information on those visiting the website including affiliation with Norwich and reason for visiting the website.
Norwich City Council selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.
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email is the most common use of the Internet.
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- -U.K. Office for National Statistics |
RESULTS
Since launching GovDelivery in June 2004 Norwich City Council has:
- Sent more than 295,000 emails telling subscribers of updated website information.
- Obtained more than 1,800 subscriptions.
- Gained the ability to communicate effectively with their citizens with minimal administrative oversight.
- Incorporated specific subscription items including:
- Norwich Newsletter
- Council News
- Planning Applications
- Council Consultations
- Job Vacancies
GovDelivery, Inc. is the world's leading provider of government-to-citizen email and wireless communication solutions designed specifically for the public sector and is used by organizations worldwide, including the U.S. Departments of Labor, State, Agriculture, and Commerce, U.K. Parliament, Norwich City Council (U.K.), Washington D.C., California Department of Insurance, Oregon Department of Human Services, Macomb County (MI), City of St. Paul (MN), and many more.
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