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Author Archives: Mary Yang For GovDelivery

For government communicators and IT professionals, driving traffic to the website is one clear metric that can be tracked and analyzed over time as a measure of success. And, with Google Analytics and similar tools, you can point to increased Web traffic as part of your success as an IT professional or communicator. But in … Read more

How to Gain Subscribers During Special Events

May 22nd, 2013 | Posted by Mary Yang For GovDelivery in Best Practices | Events | Tips & Tricks - (0 Comments)

Many government organizations and agency departments plan and promote special events or seasonal occasions that relate to the constituency they serve and support. Highlighting these events through communications and digital content provides a fun and timely way to interact with the public, and can even serve as a platform for gaining subscribers and engaging citizens … Read more

Highlight on Accessibility

January 18th, 2013 | Posted by Mary Yang For GovDelivery in GovDelivery Features - (0 Comments)

By Billy Reisinger, Senior Software Engineer, GovDelivery GovDelivery is passionate about helping government entities reach their citizens through digital communications.  We are in the business of spreading the word – and we want every single message recipient to be able to consume information easily and quickly.  Most of the time, this means reading an email … Read more

If you work in or around Federal government in technology, it’s impossible to have missed the White House’s new strategy for the federal government, Digital Government: Building a 21st Century Platform to Better Serve the American People. In the White House blog, U.S. Chief Information Officer Steven VanRoekel discussed the strategy as a critical roadmap … Read more

GovDelivery client, Maricopa County Air Quality Department, was recently recognized by the National Association of Counties (NACo) with a 2012 Achievement Award for the County’s Rapid Response Notification System, which alerts residents and stakeholders of a pollution problem and provides on-site response from department inspectors and stakeholders to identify and discourage pollution activity to reduce … Read more

Digital Communication Best Practices Guide Now Available

May 10th, 2012 | Posted by Mary Yang For GovDelivery in Best Practices | Client News | Tips & Tricks - (0 Comments)

Last week, GovDelivery released a new guide – Public Sector Digital Communication Management Best Practices: The Critical Role of Email – that details tips and strategies culled from more than 500 state, local, federal and international government organizations. With all the buzz around social media, why is this guide focused on email? The PEW Internet … Read more

3 Tips on Reaching a Broader Audience with Your Email

April 10th, 2012 | Posted by Mary Yang For GovDelivery in Best Practices | Tips & Tricks - (0 Comments)

In an earlier blog post, Top 3 Email Tips to Engage Your Stakeholders, we lay out some simple tips on crafting targeted email messages, effectively conveying your message and eliciting responses from your audience. Once you have identified the reason your audience should read your message, worked on a clear and personable communication style, and … Read more

Top 3 Email Tips to Engage Your Stakeholders

March 28th, 2012 | Posted by Mary Yang For GovDelivery in Best Practices | Tips & Tricks - (1 Comments)

Email is one of the most powerful mediums of communication in our technology-driven world. It is cheap; it is effective; and it almost instantaneously broadcasts to millions of clients. Recent studies have shown that, while social media communications is increasing significantly, “email continues to deliver the largest share of both impressions and visitors.” But, if … Read more