By Rishi Vajpeyi, Solutions Consultant
Among content management systems—software that enables publishing, editing and modifying content on a website—Drupal continues to be a major player in the public sector space following its widespread adoption by the White House, Small Business Administration, House of Representatives, Department of Energy, and Department of Education, to name just a few customers. In fact, the United States Federal market has several hundred websites launched or in the process of launching with Drupal. State governments have also begun adopting Drupal as their content management system due to the plethora of open-source, government specific modules currently in circulation. To date, 175 state-government websites across 38 states and territories are running or launching on Drupal, and this number is expected to grow.
Government organizations are putting more effort than ever into building dynamic and engaging websites. However, the opportunity to provide information to website visitors is limited to their visit. In order to offer the greatest service to the visitor, organizations need to give them the opportunity to continue to receive information even after they leave a website. The GovDelivery Drupal integration allows government organizations to make their website content available as outbound digital communications, increase their digital outreach and provide mailing capabilities that are both secure and scalable.
This month, GovDelivery is excited to launch new and updated modules that allow organizations running Drupal to enhance the power of their website by leveraging GovDelivery’s digital communications platform and messaging services. The new modules available within the Drupal interface are the Subscription Sign-Up Service, Topic Creation Service and Integrated Transactional Messaging Service.
Email subscription boxes drive an average of 30% more subscribers when positioned correctly throughout your web properties. The GovDelivery Sign-up module allows Drupal administrators to place sign-up boxes anywhere within a Drupal website to convert more website visitors into direct email or SMS communication subscribers. These sign-up boxes connect to the GovDelivery digital communications subscription process, making the collection and organization of your digital audience easier than ever.
Does your organization have multiple departments? Or a variety of topics that your audience should know about? With the Topic Creation Service module, organizations can easily take advantage of cross-promoting information across a breadth of topics. The Topic Creation module integrates with GovDelivery’s digital communications platform to create subscription topics for every taxonomy term or content tag within the Drupal website, allowing website visitors to subscribe to these topics. When a new page, story, or custom content type is published with tags, all subscribers are sent a triggered email or SMS notification automatically. Creating new topics is a breeze and when you offer more topics, you are more likely to garner a larger audience across the entire organization.
Adoption of government websites and online services drastically increases when paired with transactional messaging. Any new user to an online system, change to a profile, or fee payment should all generate a follow up transactional message. Capitalizing on the timeliness of these interactions reaches users when they are most engaged. The GovDelivery Transactional Messaging module gives Drupal administrators access to GovDelivery’s bulk-mail sending infrastructure. This module mitigates the need for a backend SMTP server for a Drupal website by replacing it with GovDelivery Transactional Messaging. Bulk messages can now be sent securely, effortlessly and with ample reporting. Sending the right message, to the right person, at the right time drives the most engagement.
If your organization is using or plans to launch a Drupal website, please contact us through our Customer Support site at support.govdelivery.com. If have any questions or comments about integrating your Drupal website with GovDelivery, feel free to reach out to us at firstname.lastname@example.org.