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Achieving cost savings, citizen engagement, and more effective services in their communities

2013 was a transformative year for the adoption of innovative technology in government. And some GovDelivery clients were at the forefront of these technology movements. Last week, Government Technology announced the winners of the 2013 Digital Cities awards. Coordinated by the Center for Digital Government (CDG), this is the thirteenth year that local governments across the United States were recognized for “progress on information and communication technology practices made over the past year, return on investment, and a city’s demonstrated ability to innovate and leverage creative practices” (GovTech).

Achieving a high return on investment through digitization of services has been a growing theme in the local government market. Todd Sander, the executive director for the CDG said, “Cities that are investing in technology are seeing huge cost savings that are critical to operations and their ability to meet higher demand for services. These cities are true innovators and we applaud them as they work in the spirit of collaboration to provide extraordinary value to constituents, despite budget setbacks.”

Many cities and counties are putting time and effort to building innovative online services, but those services aren’t as impactful if people don’t use them because they don’t know about them. Outbound communications are critical to driving usage and engagement of these digital services.

One of the winning cities, GovDelivery client the City of Palo Alto, Calif. is using technology to drive key city projects, like: “PaloAlto311, the city’s online reporting site for infrastructure issues, and its web platform for near real-time notifications on city permits” (GovTech). Palo Alto also uses GovDelivery’s digital communications platform to increase digital outreach and awareness around other key city projects, including the Zero Waste initiative. The Zero Waste initiative ensures the city can continue to conserve resources and minimize paper waste. Palo Alto maximizes the impact of the Zero Waste program with electronic communications to promote these important city initiatives, such as safe recycling of old documents through document shredding events. Find more information on the Palo Alto Zero Waste initiative here.

PaloAltoEmailPaloAltoWeb

Palo Alto is one example of many local government organizations making the most of digital outreach and technology for the benefit of their stakeholders. We at GovDelivery are so excited to congratulate Palo Alto and a number of our other clients on their hard-earned awards!

Congratulations to GovDelivery Clients:

250,000 or more population category:

2nd — Louisville, Ky.

3rd — Riverside, Calif.

9th — Baltimore

10th — Raleigh, N.C.

125,000 – 249,999 population category:

7th — Tacoma, Wash.

Less than 75,000 population category:

1st — Palo Alto, Calif.

2nd — Fayetteville, Ark.

7th — Auburn, Wash.

For the full list of 2013 Digital City Winners or to find out how your organization can be nominated for an award next year, visit here.

GearsBy Rishi Vajpeyi, Solutions Consultant

Among content management systems—software that enables publishing, editing and modifying content on a website—Drupal continues to be a major player in the public sector space following its widespread adoption by the White House, Small Business Administration, House of Representatives, Department of Energy, and Department of Education, to name just a few customers.  In fact, the United States Federal market has several hundred websites launched or in the process of launching with Drupal. State governments have also begun adopting Drupal as their content management system due to the plethora of open-source, government specific modules currently in circulation.  To date, 175 state-government websites across 38 states and territories are running or launching on Drupal, and this number is expected to grow.

Government organizations are putting more effort than ever into building dynamic and engaging websites. However, the opportunity to provide information to website visitors is limited to their visit. In order to offer the greatest service to the visitor, organizations need to give them the opportunity to continue to receive information even after they leave a website.  The GovDelivery Drupal integration allows government organizations to make their website content available as outbound digital communications, increase their digital outreach and provide mailing capabilities that are both secure and scalable.

This month, GovDelivery is excited to launch new and updated modules that allow organizations running Drupal to enhance the power of their website by leveraging GovDelivery’s digital communications platform and messaging services. The new modules available within the Drupal interface are the Subscription Sign-Up Service, Topic Creation Service and Integrated Transactional Messaging Service.

Email subscription boxes drive an average of 30% more subscribers when positioned correctly throughout your web properties. The GovDelivery Sign-up module allows Drupal administrators to place sign-up boxes anywhere within a Drupal website to convert more website visitors into direct email or SMS communication subscribers.  These sign-up boxes connect to the GovDelivery digital communications subscription process, making the collection and organization of your digital audience easier than ever.

Does your organization have multiple departments? Or a variety of topics that your audience should know about? With the Topic Creation Service module, organizations can easily take advantage of cross-promoting information across a breadth of topics. The Topic Creation module integrates with GovDelivery’s digital communications platform to create subscription topics for every taxonomy term or content tag within the Drupal website, allowing website visitors to subscribe to these topics. When a new page, story, or custom content type is published with tags, all subscribers are sent a triggered email or SMS notification automatically. Creating new topics is a breeze and when you offer more topics, you are more likely to garner a larger audience across the entire organization.

Adoption of government websites and online services drastically increases when paired with transactional messaging.  Any new user to an online system, change to a profile, or fee payment should all generate a follow up transactional message. Capitalizing on the timeliness of these interactions reaches users when they are most engaged. The GovDelivery Transactional Messaging module gives Drupal administrators access to GovDelivery’s bulk-mail sending infrastructure. This module mitigates the need for a backend SMTP server for a Drupal website by replacing it with GovDelivery Transactional Messaging. Bulk messages can now be sent securely, effortlessly and with ample reporting. Sending the right message, to the right person, at the right time drives the most engagement.

If your organization is using or plans to launch a Drupal website, please contact us through our Customer Support site at support.govdelivery.com. If have any questions or comments about integrating your Drupal website with GovDelivery, feel free to reach out to us at info@govdelivery.com.

For government communicators and IT professionals, driving traffic to the website is one clear metric that can be tracked and analyzed over time as a measure of success. And, with Google Analytics and similar tools, you can point to increased Web traffic as part of your success as an IT professional or communicator.

But in this era of digital noise, you can’t trust that simply building a good website will produce the traffic you want. If you work for a larger government organization or program you may have the budget to run a massive advertising campaign to attract visitors to your site, but if you’re like most public sector organizations and programs, you’re faced with decreasing budgets and a strong push to drive mission goals and prove value.

That’s why we believe in not just promoting your website and the content you have for the public, but also in the need to build direct digital connections with your stakeholders and nurture a relationship with them over time. That’s where digital outreach can really impact your goals in clear and measurable ways. In a recent Washington Post article on Healthcare.gov, the reporter found that:

GovDelivery…was the number-one source of referral traffic to Healthcare.gov in September and October. That means when a user came to Healthcare.gov from a link on another site, that site was frequently Govdelivery.com — more often, even, than the websites of Medicaid, the White House, and the Department of Health and Human Services…[So] all that traffic to Healthcare.gov from GovDelivery? It came through…email…Not Facebook, which accounted for roughly 2.6 percent of traffic. Definitely not Twitter, which drove only 1 percent of Healthcare.gov’s visitors to the site…

In addition to being the number-one referrer to Healthcare.gov, the service has also managed to sign up more than 1 million subscribers for the Department of Health and Human Services’ ACA email list, a company spokeswoman said. (The department’s goal is 7 million.) [emphasis mine]

Healthcare.gov screenshot

The folks in charge of running and maintaining Healthcare.gov and the marketplace recognized that they needed not just a one-time hit, but a true digital connection to communicate with stakeholders on a continual basis. Since 85% of adults with a household income of less than $30,000 and 93% of adults with a household income between $30,000 and $49,999 use email, according to the Pew Internet & American Life Project, it only made sense to connect with those stakeholders through digital channels.

But what does this mean for you? To start, do you know how engaged your stakeholders are with your communications? Does your website get the traffic you want it to? If individuals come to your website to seek out more information, do you know if they are coming back to check out your new content? Are you reaching all of the stakeholders you want to be reaching? These questions are inextricably linked. Reaching more stakeholders enables you to drive more website traffic, just like Healthcare.gov. And by allowing stakeholders to sign up to receive specific topics through digital channels they prefer, you now know what’s important to each individual and how they want to receive it, so you can proactively communicate relevant information when there’s something new to share. Over time, these interactions deepen your relationship with stakeholders and help build trust.

Thankfully, if you’re a GovDelivery client already, you’re in good hands. The Washington Post also reported that:

GovDelivery definitely falls in that “digital outreach” sphere…[it] is the contractor that powers just about any email alert you get from a federal (and in many areas, local) government agency. Think weather alerts, emergency notices, small business newsletters — those are all run through GovDelivery…

With more than 1,000 government organizations of all sizes across the US, UK, and Europe currently using the GovDelivery platform to connect with more than 65 million stakeholders worldwide, we’re ready and excited to help you build and maximize those stakeholder connections to meet your mission or program goals and drive real value.

For more strategies & tactics you can implement easily check out our recent Essential Digital Strategies Guide for Government Communicators . Or contact your Client Success Consultant  to find out what you can do with the GovDelivery platform to boost your outreach.

GovDelivery is rolling out some major enhancements this weekend that will super-charge performance for our 1000 customers, while continuing to solidify ourselves as the most powerful tool for outreach in the public sector.

2013 was an exciting year for GovDelivery and its clients. Public sector organizations used GovDelivery to send over 5 billion critical digital communications using email, text messages, and social media.

gdbubbles

GovDelivery clients also surpassed 65 million as the number of people signed up for specific digital updates from the government.  And, there is more public demand than ever for direct information from the public sector.  On average, 30,000 new people sign up every day for public sector updates through GovDelivery, on topics ranging from local events to national emergencies.

GovDelivery has delivered unrivaled scalability, security, message delivery speeds, and system uptime over the past 10+ years.  As clients increasingly rely on GovDelivery as a primary means of supporting critical outreach to massive audiences, we have made sure that our plans and investments support these needs.  In fact, we have invested more in infrastructure in the past 24 months than in the previous 10 years.

This weekend, on Saturday, October 19th, GovDelivery will continue its investment in supporting clients’ needs by bringing a new data center online.  The new data center supports a forward-looking and highly-secure system architecture, greater redundancy, and physical space for growth.

Affect on Clients

GovDelivery will perform scheduled system maintenance on Saturday, October 19th during which time, clients will not be able to access GovDelivery. This will be explained in a maintenance window announcement from our Client Services team.  Future maintenance planned for the end of 2013 or early 2014 will also result in additional increases in performance.  Our Client Services team will inform you of any maintenance windows that will affect your access to our systems ahead of time.

Validating our Commitment to Security

GovDelivery has undergone hundreds of hours of outside system testing and audits this year to ensure that our security procedures stand up to the high standards of our clients around the world. You can read the article below for more information.

GovDelivery Received International Security Certification (ISO 27001) from the British Standards Institution: http://www.govdelivery.com/resources/news-story/govdelivery-receives-international-security-certification-from-the-british

GovDelivery was also awarded a G-Cloud III Framework Contract in the UK: http://www.govdelivery.com/resources/news-story/govdelivery-awarded-uk-government-g-cloud-iii-contract

If you have any questions, please don’t hesitate to contact our Customer Support team at support.govdelivery.com.

 

In the wake of the many emergencies we see every year, from terror attacks to natural disasters, emergency situations seem to be on the rise. And, as the number of emergencies increase, so does the need for government organizations to connect and alert their residents, communities, and other stakeholders quickly and efficiently.

I recently read the article “3 Tips for Posting Emergency Information Online”. In the article, a product manager from Google’s Crisis Response team discusses a few ways to share emergency information online and how search engines can utilize it.

While it’s always important to make data easily searchable and available on open platforms, posting information on a website or open map isn’t enough. If a citizen is trapped in their basement during a severe storm with a cell phone that doesn’t have Internet capabilities, they can’t utilize a search engine. They can’t access a shared local map. They can’t access an RSS feed. How will they get the information they need to stay safe?

During an emergency, the search engines, maps and open data help, but it’s so much more impactful to push information out and reach people directly instead of relying on them to browse for a landing page.

That’s why I wanted to respond to this article with: 3 tips for getting emergency information to the public

1. Build Your Audience 

While organizations should focus and plan for outbound communications during an emergency, it’s even more critical for them to focus on who they will communicate with. Powerful technology tools and strategies are critical for emergency messaging, but your message won’t matter if no one sees it. phone

When an emergency strikes, that’s NOT the time to try and find an audience of people in an affected area. Emergency groups MUST collect and engage a digital audience throughout the year, making it easier to connect with more people during an emergency.

All departments within government organizations should be building a direct audience of email addresses and phone numbers daily. If someone signs up for Parks and Recreation updates, they should be prompted to sign up for emergency communications at the same time.

2. Reaching People in a Mobile World

Most emergency communicators have an e911 list that gives them the ability to call landlines in an affected area. But the plain truth is that in today’s world, landlines are dying.  Data from a recent CDC study that showed more than 50% of Americans don’t have or use landline phones.  Combine that with the fact that there are over 322 million wireless phones in the United States, and emergency communicators now have a daunting task of reaching everyone on the go.

While it’s important to reach landlines, emergency managers who rely mainly on e911 technology are not reaching everyone they need to. Government organizations charged with keeping citizens safe and informed need to find new ways to communicate, across old and new channels, to provide safety information to citizens during an emergency.

To reach the broadest audience, emergency communications need a multichannel approach: send emails, SMS text messages, voice messages, social media posts AND display emergency information with a prominent Web banner. And if you want to take your efficiency to the next level, you should be able to disseminate your emergency message across all these channels from one platform.

Bonus tip: make sure your organization is able to integrate with FEMA’s IPAWS system, which can further disseminate your message across TV, radio, digital signs, and mobile push notifications (like Amber Alerts).

mutlichannel

3. Focus on the content, not the process

But what about when an emergency really does hit? Are you focusing on content or process? Is it easy for you to get a message out, or are you fumbling with a system that you haven’t used in months?

Earlier I mentioned the importance of working across departments to build an audience, and the execution process is no different. If emergency management and other departments combine forces and integrate communications, the key communications staff will be familiar with the system and will be prepared and trained on how to send a message.

Having an emergency response plan in place critical, but emergency management personnel also need to leverage updated technology to take advantage of communications tools that are simple and automated. Because during an emergency, if you can save a few hours, minutes, or even seconds by using automation, that matters.

In the aforementioned article, Matthew Stepka, Google vice president of technology for social impact, was spot on in advising government organizations to publish advised alerts using open Web formats like RSS. Not only does that make this data available to Google, but it also makes the data available for automated and immediate outbound messaging. Emergency managers can hook their digital communications tool to these feeds, which can automatically package and re-purpose that content for email, SMS, social media and more.

The most successful emergency managers will leverage the strategies around sending critical information directly to the public, while also making that information available and open online. In the end, the more people you reach, the more people you’ll save.

For more on emergency communication, check out our free eBook: Leveraging Digital Communications in Emergencies.

In the public sector, email is an essential component of any best-in-breed communications strategy. With the steady increase in worldwide smartphone usage, email has become the fastest and most efficient way to reach people wherever they are. And because email offers a direct and personalized connection to your stakeholders, it’s imperative that you send email and that your email gets read. However, with advances in technology occurring every day, the world of email is dynamic and ever changing. When it comes to rules for reaching the inbox, no two email clients are the same.

Google’s popular email client, Gmail, recently began a roll out of their new inbox design which changes the way emails are organized and viewed. The new design automatically filters all emails, including those from the public sector, into four default inbox “tabs”: Primary, Social, Promotions and Updates.

newinbox

This change has some public and private sector digital communicators up in arms. Why? Many worry that this change creates default inbox categories that email users may not explore. The perception is that if content lands in one of these new tabs, it will decrease opens, clicks, and overall subscriber engagement. At GovDelivery, we simply aren’t finding this to be the case. Engagement rates have not changed significantly and there are even some benefits that come with the newly organized Gmail inbox. So fear not! We have everything you need to know about the new changes at Gmail.

What do the tabs mean? According to Gmail, the Primary tab contains person-to-person conversations and messages that don’t appear in other tabs. The Promotions tab holds deals, offers and other marketing emails. Messages from social networks, media-sharing sights, dating services, and other social websites will be filtered into the Social tab. The Updates tab contains personal, auto-generated updates including confirmations, receipts, bills and statements. Any messages from online groups, discussion boards and mailing lists should arrive in the Updates tab. The Updates and Forums tabs typically aren’t enabled by default.

newtabs

Are the tabs configurable? Yes! Gmail users can turn these tabs off if they prefer the classic inbox view. They can also customize their tab setup based on how they prefer to organize their inbox. Gmail provides detailed instructions around how to do that here.

Users still have the option to “star” their messages. Stars let users easily mark certain messages as important or to indicate that they need to reply to them later. With the new inbox, any “starred” messages are automatically moved to the Primary tab. This feature can also be configured and turned off.

Apptabs

 

What about mobile? With more and more email people reading email on their mobile device each day, it’s important to look at how the new tabs change the mobile viewing experience. According to a study conducted by email testing and tracking company Litmus, only 19% of Gmail opens actually occur in Gmail on a desktop computer. A whopping 66% of Gmail opens are occurring on mobile devices.

However, the number one email client for Gmail users is the iPhone’s built-in mail client, accounting for 34% of all Gmail opens. Interestingly, the iPhone’s native email application does not support Gmail tabs, so there is no impact here.

While Android phones and the Gmail app for iPhone do support the new tabs, this makes up a smaller percentage of opens (20%, according to Litmus).

Inbox tab organization isn’t new. Add-ons and applications like Priority Inbox and Clean Sweep have been offering sorting and organization functionalities to email users for years. While new filtering options like these can affect how your Gmail users receive and interact with your emails, these new tabs make it easier for readers to find your messages. Instead of being pushed to the second or third page of the Gmail inbox behind Facebook or Twitter notifications, marketing promotions, etc. your emails may have their own placement at the top of the Updates tab.

As Gmail tabs become more widely adopted, users will inherently know where to go to find your messages.

What’s next? As your partners in communications, GovDelivery watches deliverability for our clients closely. As we mentioned earlier, government organizations that send email to stakeholders through GovDelivery have not experienced a noticeable decrease in engagement across the board, and we are always working behind the scenes to ensure optimal delivery of your bulletins.

While it’s not necessary, or recommended, to take any action to bypass Gmail’s new filtering, there are a few things we’ve seen email industry communicators do to be proactive in making sure their emails are getting read:

  • To increase the likelihood of your communications landing in the Primary folder, increase your readers’ engagement with your messages as much as possible. Include smaller bits of information that require readers to click through to page on your website to read the rest of your message. This will also increase your website traffic and allow you to connect stakeholders to additional information you offer that they may not know about.
  • Remind subscribers to update their Gmail preferences so that you as a sender always appear in a specific tab (directions here https://support.google.com/mail/answer/186534?hl=en). Many companies in the private sector have been doing this for quite some time. Here are a few examples:

examples

  • You can also do nothing at all! Ending up in another folder, like Updates, isn’t necessarily a bad thing. Arriving in a separate tab means your emails will land among less competition. This means less chance of mass-deletion and a higher chance of grabbing your audience’s attention.

While Gmail is the first email client to implement tabs on their users’ behalf, it’s important to watch and see if Yahoo and Outlook (formerly Hotmail) mimic Gmail’s new inbox platform.

For more information on this change to Gmail, check out their recent blog post: http://gmailblog.blogspot.com/2013/05/a-new-inbox-that-puts-you-back-in.html

By Richard Fong, Technology Project Manager

Nestled in Southern California just south of Joshua Tree National Forest is Coachella Valley, which includes the Salton Sea. With an average annual rainfall of three inches, water is a vital resource. In 1918 the Coachella Valley Water District (CVWD) was created to “protect and conserve local water sources.” Today CVWD meets “the water-related needs of more than 107,000 homes and businesses across 1,000 square miles.”

CVWD understood the resource constraints of paper-based communications and knew that the move towards digital was the right direction for the organization. This led CVWD to implementing GovDelivery Digital Communication Management to help them build outreach and maintain consistent communications with stakeholders. Additionally, as an organization with established communication processes in place, having a solution that was easy to integrate into existing processes was important. With GovDelivery APIs (application programming interfaces), this was easy.

CVWD’s Public Information Officers (PIOs) already had the ability to create a news release and post that content to their website. To maintain legacy systems and continue using communication processes, CVWD integrated GovDelivery’s Send Bulletin API into their custom CMS (content management system) to automate the dissemination of those news release bulletins to the public. This integration conveniently allows CVWD PIOs to trigger a Send Bulletin API call to GovDelivery after their news release has been posted to the website, which then creates and pushes out an email to subscribers with the new information. The integration started with the news releases but has recently been expanded to include board agenda meetings.

CoachellaJesse Ruiz, Web Editor for CVWD, said he wanted to streamline the communications process, specifically how to allow staff to publish content and send a GovDelivery bulletin without leaving the organization’s CMS or website.

How does this automation benefit Coachella Valley Water District? By leveraging API technology to automate content distribution, Jesse was able to save the organization and his colleagues time and money. The PIOs can preserve their current work flow while adding the ability to send a bulletin from GovDelivery with a click of a button from their system. Additionally, there was little or no training required.

By Ryan Kopperud, Content Editor at GovDelivery

As a government organization, you want to make your website as useful as possible for your constituents. Most organizations use site analytics tools like Google Analytics to gain meaningful metrics around the usability of their website, their most popular content, and where their visitors are coming from. This in turn allows them to constantly improve and develop strategies on how to keep people coming back, ultimately creating a better experience for their visitors.

In fact, the Digital Government Strategy calls for government agencies to implement performance and customer satisfaction measuring tools on all .gov websites. According to Howto.gov, ”Agencies should ensure that they collect, analyze, and report on a minimum baseline set of performance and customer satisfaction measures. It’s important to collect a variety of metrics—not just visits or page views—to get a holistic picture of how well you’re delivering your digital services and information” 

But to be truly holistic, organizations must look at what actions they are taking to affect these metrics.

Beyond simply monitoring what happens with traffic on your site, there are tactics you can employ outside of the site that can directly improve those numbers. You’re likely already collecting data around your web engagement, but what about your digital communications? Many departments or groups send outbound messaging, such as email newsletters, to drive recipients towards an action (like a click-through to your website). Integrating data from your outbound email bulletins into your website analytics delivers meaningful insight around how your proactive communications drive traffic and website usability. Knowing how email drives website traffic and causes people to spend more time on your website allows your agency to make strategic, data-driven decisions.

With new link tracking options for email, GovDelivery allows your organization to get more data than previously possible around how your email bulletins are driving traffic to different areas on your website. Starting this week, your organization will have the ability to add a set of parameters to the links of all outbound emails. You can add these parameters to meet your organization’s naming conventions by simply submitting a ticket to GovDelivery Support.

Parameters are small pieces of code appearing at the end of links in your organization’s email bulletins. These parameters are universally recognized by site analytics tools, like Google Analytics, and help you identify the origin of web traffic coming from email. Parameters are always set up in pairs. Here is an example of parameters your organization could add:

URL parameter

After you request your parameters, your site analytics tool will recognize them and your web analyst will notice the source and medium of web traffic coming from your GovDelivery bulletins. For example, if your organization uses Google Analytics, the new source and medium will display in your Reporting tab:

Source and Medium - Final 2

Note: If your organization uses other tools such as Site Catalyst or Foresee, you can configure the parameters. If you want to update these parameters, open a ticket with Customer Support.

Link tracking is a relatively simple and universal metrics strategy, which provides your organization information on the way your digital communications strategies and web traffic overlap. As a supplement to GovDelivery’s comprehensive reporting system, you can now send an email bulletin to your subscribers and monitor the impact in a deeper and more widespread fashion, including just how much traffic GovDelivery emails are sending to your website. The more your organization knows, the better-informed decisions you can make. GovDelivery link tracking parameters are just one more tool we provide to help you realize benefits and make the most efficient and intelligent decisions possible.

For more information on government web performance metrics, visit HowTo.gov. You can also check out the Google for Gov group on GovLoop, the premier online community where more than 60,000 public sector professionals connect.

Emergency communications is a critical process to get right. It literally is the difference in saving more lives when a disaster strikes. So, what exactly is the one-two punch needed to be truly effective when communicating with the publicRed boxing glove concertina on white background during emergencies?

Maximum outreach plus multichannel distribution. This combination is an absolute necessity for today’s emergency communicators to be truly effective.

In my other recent posts on emergency notifications, I mentioned how reaching the maximum number of people during emergencies can help to save a lot more lives. Maximum reach needs to be a main goal for all government organizations, particularly Offices of Emergency Management. Just having a large list of subscribers doesn’t allow you to rest on your laurels. You have to actually be able to reach them when you need to. That’s why it’s critical that you use a multichannel approach when sending emergency notifications.

Think about all of the communication tools we use. Between the multiple email addresses (work, personal, etc.), mobile phone for voice and text messages, various social media profiles, and home landline phone, the number of communication channels goes on and on. This is why it’s critical for you to use multichannel distribution during an emergency. When an emergency hits, you need to use multiple channels to ensure that people get the information they need in order to take necessary precautions. Bottom line: by sending out emergency notifications through multiple channels, you are much more likely to reach them.

Many government organizations are still using a system in which they are relying solely on a landline channel to try to get a hold of people in emergencies. The problem with this approach is that a lot of people no longer use their landline phones, and those people would have to be home to get the emergency alert. With a robust, single-platform, multichannel system, you dramatically increase the chances of reaching citizens, wherever they are at the moment you’ve sent that message.

Easy Button1Maximum outreach, along with multichannel distribution, are key elements in reaching people in emergencies. There are solutions that provide multichannel communications, making it easy to integrate all of these emergency communication strategies, such as email, voice messages, SMS/text messages, and social media postings. When you have these in place, you can create one message and push it out through all of these channels at once. It’s like you’ve just pressed your very own “Easy” button!

Join us for the fourth and final podcast for more information on the power of combining maximum reach with multichannel distribution in emergencies.