E-Government News
Federal Government Increases Focus on Driving Website Usage
The Federal Government is stepping up its marketing efforts and working with the Council for Excellence in Government in hopes of increasing usage of Federal websites and communicating better with citizens.
"Build it and they will come was the sentiment as managers across government built websites…but enough citizens and businesses didn't arrive at those sites, so now the federal government is taking a new approach"
(Excerpt from news story on The Council for Excellence in Government's website - March 24, 2004)
Read the entire Council for Excellence in Government news story
View an article on the Department of State using GovDelivery
Did You Know?
- GovDelivery's E-mail Management system typically helps increase website usage 20-50% by driving return visits
- Over 60% of site users who visit government websites visit only once and rarely return (i.e., return less than once per year)
Customer Successes
Somerset County, New Jersey's Success Using GovDelivery Featured in Government Procurement
Excerpt from article:
Somerset County, New Jersey was looking for a way to inform its 300,000 tech-savvy residents in a cost effective and timely manner. After a tip from a computer consultant, they looked into the idea of e-mail subscription management. After interviewing other GovDelivery customers and seeing a demo of the system, Somerset County decided GovDelivery was just what they needed, and are seeing tremendous success.
"GovDelivery was a hit for Somerset County from day one." - Freeholder Director, Denise Coyle
Read the entire Government Procurement article
Learn how GovDelivery is used: Visit the case study and testimonial sections of our website
Product Features
Watched-Tagged Content
Watched-tagged content allows administrators to tag specific parts of pages to be watched for updates by GovDelivery's PageWatch feature. Watched-tagged content allows administrators to set GovDelivery to only start the process of notifying subscribers of changes when the exact content of interest to subscribers changes. This means that graphical changes and changes to the date on the page can be excluded from GovDelivery's monitoring.
Detailed Online Reporting to Track Usage Levels
GovDelivery allows administrators to monitor GovDelivery and access usage reports at any time:
General Usage Reports: Allow administrators to monitor indicators such as; number of subscribers, number of subscriptions, bulletins sent and clickthroughs (i.e., number of users clicking back to visit the website after receiving an e-mail update).
Content Aging and PageWatch Reports: Allow administrators to monitor when content is updated and if alerts are being sent to subscribers after updates occur.
Click here to view a sample Usage Report
Featured GovDelivery Launches
Oregon Department of Environmental Quality (DEQ)
The Oregon Department of Environmental Quality launched GovDelivery on June 7, 2004. The DEQ is using GovDelivery to reduce the cost of distributing over 400 newsletters, previously distributed by mail. The DEQ uses GovDelivery to communicate to citizens about air quality programs, hazardous waste, solid waste, spills, water quality and many other topics.
Since launching on June 7th:
- Nearly 2,500 site users have subscribed to an average of 4 items each - totaling over 10,000 subscriptions
- The DEQ has offered almost 200 items for subscription and are planning more additions.
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