|
QUARTERLY TIP: Permission-Based E-mail
The role of e-mail in strengthening
government-to-citizen communication has increased dramatically over
the past few years as e-mail has become ubiquitous in society, with
more than 91% of Internet users using e-mail (Pew Internet &
American Life Project). With inboxes filling up with unwanted e-mail
(i.e., spam), people are becoming more discerning about what they
will read and are demanding to have more control over what they
receive. They only want e-mail from known senders about known
topics. In other words, e-mail senders must have permission
to enter recipients' inboxes and must be delivering specific
information that the recipient requested, rather than just
one-size-fits-all updates.
Read more about Permission-Based E-mail
GOVDELIVERY SUCCESS STORY:
Oregon
Department of Human Services
http://www.oregon.gov/DHS/index.shtml
How do you know which lakes in your area are safe to
swim in? How do you stay on top of when and where flu shots are
available? To find the answers to these health questions and many
more, Oregonians do not need to look further than their inboxes.
Since the Oregon Department of Human Services launched
GovDelivery ESM, Oregonians who want more information on
anything from Bluegreen Algae Advisories to Communicable Disease
Summary get the latest health news sent to them as soon as it is
updated on the department's website. Residents can select from more
than 130 specific topics that affect their quality of life.
Since launching GovDelivery ESM a year ago,
the Oregon Department of Human Services:
- Sent more than 700,000 e-mails to subscribers.
- Signed up nearly 7,500 subscribers and obtained an average of
more than 10 subscriptions per subscriber.
- Developed the ability to deliver timely communications to
subscribers at a reduced cost.
- Incorporated more than 130 specific subscription items
including:
- Beach Monitoring Alerts
- Communicable Disease Summary
- Pain Management Events
- Visual Services Programs
View a detailed case study on Oregon DHS
BEHIND THE SCENES:
Fritz Bogott, Director of
Application Development
 Fritz Bogott joined the
GovDelivery team in November 2000 as the Director of
Application Development. He worked with the company co-founders to
translate their vision of creating an e-mail alert system for the
public sector into technical reality. Today, he continues to oversee
the design and development of the GovDelivery E-mail
Subscription Management solution. Prior to GovDocs, Fritz worked for
industry-leading companies such as WAM!NET, ABB/Amdata, and Pratt
and Whitney/Cenco.
Fritz received a Master of Science in Operations
Research from the Georgia Institute of Technology and has an
undergraduate degree in math and German. When he is not at work,
Fritz enjoys spending time at a neighborhood park with his two
children, brushing up on his German and Mandarin Chinese language
skills, and perfecting the art of home-brewed coffee.
GOVDELIVERY FEATURE HIGHLIGHT: Page Watch
Automation makes GovDelivery ESM a truly
unique and powerful e-mail alert system. One of its proprietary
features, Page Watch, is the driving force behind the automation,
allowing you to send updates proactively when updates occur on your
website.
What it Does
Page Watch monitors
GovDelivery clients' webpages, or sections of pages, and
proactively generates e-mail alerts when changes are detected. The
alerts are sent automatically to subscribers or to an administrator
for approval. Page Watch
Benefits
| |
1. |
Proactively lets citizens know when
new information is available
Citizens are 5 times
more likely to use e-mail on a given day than to visit even
one government website (Pew Internet & American Life).
Page Watch automates the alert process, letting citizens know
that new information is available on the website, rather than
waiting and hoping they'll find it on their own. |
| |
2. |
Automation makes administration
simple, making it easy to offer more subscription
options
Page Watch allows administrators to
quickly and efficiently notify subscribers when website
content changes, which allows you to offer many more
subscription options than manual systems (typically 10-40
times more options). Page Watch can monitor all of your
webpages simultaneously and automatically generates alerts as
content is updated, without administrative oversight. |
| |
3. |
100% Compatible with current
systems
Page Watch connects your content
management process with e-mail communication by noticing
changes on your website and sending e-mails to interested
subscribers either automatically or with administrative
approval. That means you don't have to change the way
you're updating your website to use Page Watch.
|
Read more about Page Watch
RECENT GOVDELIVERY LAUNCHES
If you would prefer not to
receive the GovDelivery Update, please click here.
| 
