| Personalization Engine |
Today's citizens are on-the-go and want their information immediately available, making the importance of providing timely, specific, and relevant information greater than ever before. Citizens want to choose what information they want, when they want it and how they want it.
Through GovDelivery's Digital Subscription Management service, any updated information added to your web site can be automatically sent through personalized email alerts to interested citizens. Citizens choose the information they'd like to receive from a subscription item list. They can also choose the method by which they receive it (email, wireless alert, RSS feed) and how often they get it (immediately, daily, monthly).
Web site content updates trigger the automation of sending personalized email alerts to interested citizens - driving subscribers back to the website to view the new information. DSM users can manage their subscriptions from a single-user profile. In addition, optional password protection can be offered to users wanting added security.
GovDelivery let's you give your citizens the information they want, when they want it. Providing relevant and up-to-date information will help you meet citizens' expectations, provide immediate access to information and services, as well as ensuring increased service.
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"We were able to communicate with more citizens, more consistently than ever before. When we are dealing with something as serious as influenza, it is critical that we get information out in a timely manner so citizens can protect themselves - and the email alerts help us accomplish this."
John Stieger, Communications Director Minnesota Department of Health
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