Ensured Delivery

The best communication plans only work if the messages reach their intended audiences.

GovDelivery messages reach the inbox 98.5% of the time, compared to an industry average of 88.5%

GovDelivery works hard to ensure technical obstacles don’t stop messages from successful delivery. From managing clean email lists to monitoring “block” lists, GovDelivery assumes the technical workload so government organizations can focus on what the message says with confidence that it will reach constituents and stakeholders:

  • Maintain whitelist status with major ISPs: GovDelivery proactively engages with major ISPs to maintain whitelist status. In working with solely government organizations, GovDelivery has earned an excellent reputation as a clean email sender and is able to leverage its size (in terms of number of organizations, number of subscribers, and volume of email sent) to establish strong relationships with ISPs. When listed as a valid and accepted email address, email is delivered to inboxes even if spam filters are in place.
  • Monitor "block" lists: GovDelivery actively monitors “block” lists that could prevent legitimate email from reaching subscribers. By actively monitoring the lists by ISPs and third-party listers, GovDelivery ensures public sector communications do not inadvertently make the lists.
  • Maintain clean email lists: GovDelivery automatically validates email addresses with ISPs and proactively removes invalid email addresses from lists before sending. Through this work, GovDelivery ensures non-working and undeliverable email addresses don’t cause ISPs to block official government communications.
  • Confirm permission: GovDelivery automatically sends confirmation emails to subscribers whenever a new profile is created or changes are made to an existing profile. This automated step ensures agencies and departments work within the increasingly strict standards imposed by “block” listers.
  • Adhere to federally mandated CAN-SPAM email compliance standards: GovDelivery dedicates significant resources to staying up-to-date on current email laws to ensure its clients are compliant, taking on the complete responsibility of monitoring ever-changing anti-spam regulations.

GovDelivery also gives government organizations the tools to track usage and ensure communications are achieving the goals of the organization through GovDelivery's Message Analytics. Using the metrics provided by Message Analytics, organizations can understand how people use information and modify content to meet the needs of constituents and stakeholders.