1. Utilize existing content.
GovDelivery takes the information government organizations are already creating and re-purposes it through email, text messaging, RSS and social media channels. The organization can choose what content or Web page updates to promote – agendas and meetings, safety alerts, news releases, blogs – and then choose how to update subscribers, via emails, RSS or SMS text. System administrators can preview alerts before they are sent to subscribers.
2. Place subscription links and promote automated alerts.
Offer subscription links for the information most requested or most important to stakeholders. Request a Web site review and suggested topics list.Agencies and departments find subscribers where the public finds information – on homepages, department pages, within electronic newsletters, etc. Subscription links need to be placed in visible locations, with easy-to-see icons, and consistent promotion throughout Web pages and emails.
3. Citizens select the type of information they want to receive.
Subscription links take individuals to a menu of updates and information they can receive, including topics from partnering organizations. Building an ala carte menu of information and updates increases audience reach and gives people information they deem most valuable.
