Situation

The Federal Emergency Management Agency's (FEMA) (www.fema.gov) mission is “to reduce the loss of life and property and protect the Nation from all hazards... by leading and supporting the Nation in a risk-based, comprehensive emergency management system of preparedness, protection, response, recovery, and mitigation.”

In keeping with its mission, FEMA continually looks for ways to improve communication, provide education, and increase awareness of available programs. FEMA identified a need to improve upon two communication channels – email and website. Specifically, they were looking to streamline the email communication process, including in times of emergency, while driving people to their website for information.

Solutions

After evaluating the GovDelivery solution, FEMA realized it could address both communication needs – improved email communication and increased website usage with. The GovDelivery solution allows FEMA to consolidate content delivery and have one system capable of sending to subscribers automatically, saving time and money while improving communications.

On September 12, 2007, FEMA launched GovDelivery’s Digital Subscription Management system, providing enhanced citizen service with personalized alerts.

Results

Since launching GovDelivery in September 2007 FEMA has:

• Sent more than 203 million messages to subscribers.
• Used the Questions feature to gather additional information on subscribers, and further target emergency alerts.
• Signed up more than 240,000 subscribers.
• Incorporated 110+ subscription items including National and Regional News Releases, Employment Opportunities and Emergency Declarations.

As email alerts increase traffic to FEMA.gov, more people are aware of preparedness plans that help in FEMA’s goal of reducing loss of life and property.

To receive FEMA’s email updates, go to http://www.fema.gov.