White Papers

Thought Leadership

As a leader in public sector digital communications – from email to social media and text messaging – we are willing to work closely with you to hear what your challenges are and then bring you workable solutions. You can utilize our expertise and leverage our partnerships with government organizations to help with all of your communication needs. GovDelivery can help you strategize and provide you with a solution that is customized to your government organization's unique needs.

This section offers information and materials, such as white papers and best practice briefs, which demonstrate how your government organization can best use digital communications to extend your reach with the public, increase your efficiency and enhance your engagement with your stakeholders.


Sort through our white papers and best practice briefs:


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Getting Government Online: How to Engage Citizens (U.K. Guardian Livechat)

In February 2014, the Guardian hosted a livechat focused on getting government online. The livechat highlighted the important issues government organisations face when trying to address customer needs through digital channels, otherwise known as “digital-by-default.” This U.K. brief will provide examples of successful digital by default programmes and discuss what's on the digital-by-default horizon for U.K. government.

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Executive Research Brief: Building Powerful Outreach for Programs

You’ve done the research. You’ve gotten leadership buy-in. Your government program is set to start helping people. But if nobody knows about it, your program will never make a difference. For a government program to be truly successful, for a project to have made a difference, for an initiative to create change, it first has to have an effect. And that can’t happen without effective outreach. Government engagement and communications have transformed over the last 10 years. Now email marketing, social media and text messaging are the tools of the trade. And in order to  have an impact, you need significant outreach and engagement.

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15 Ways to Drive Traffic to Your Website

If your website’s traffic numbers aren’t reflecting your efforts to connect with more people and get those people to act, you need to start changing how you create and promote your website content, but you don’t need to do a complete website overhaul. Here are 15 tips to guide you through the process of boosting your web traffic. Try them out and watch your audience numbers grow as a result.

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Top 9 Reasons to Ditch your Listserv

It’s time to throw another item onto that growing pile of outdated, ineffective technologies: listservs. Like most obsolete technology, listservs have a long history of usefulness—they used to be the only option for the public sector to electronically send information to their stakeholders. But all of that has changed. Read this white paper for more information on why your government organization should ditch your listserv and some potential tools you can utilize to take its place.

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2014 U.K. Trends E-book

We surveyed 100 government communicators across U.K. central government and local authorities in the beginning of 2014 to compile some of the top priorities trending this year. Across the organisations surveyed, three priorities consistently made the top of every communicator’s to do list.

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