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As a leader in public sector digital communications – from email to social media and text messaging – we are willing to work closely with you to hear what your challenges are and then bring you workable solutions. You can utilize our expertise and leverage our partnerships with government organizations to help with all of your communication needs. GovDelivery can help you strategize and provide you with a solution that is customized to your government organization's unique needs.

This section offers information and materials, such as white papers and best practice briefs, which demonstrate how your government organization can best use digital communications to extend your reach with the public, increase your efficiency and enhance your engagement with your stakeholders.


Sort through our white papers and best practice briefs:


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The Guide to Digital Outreach and Engagement

While digital communications can transform the citizen experience in strategic ways, you have to build that audience first. Organizations with winning digital strategies are acquiring new audience members through every digital channel, and are then able to reach that audience quickly with new information at any time. A growing mix of digital channels, like email and text messaging, has now replaced traditional outreach channels, such as direct mail and mass advertising. Innovative public sector organizations are taking advantage of these digital channels to reach their growing audience, and send targeted, direct messaging with measurable results – which in turn, creates an improved experience for every citizen.

This guide focuses on building these direct connections, which can be used to promote new and important content, nurture relationships through engagement, and drive a growing audience to take actions that improve their lives.

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The Public Sector Guide to Inbox by Gmail

Google’s at it again, redefining Gmail and the inbox experience. For public sector communicators, that means new opportunities and just another reason to boost their best practices.

On October 22, 2014, Google launched Inbox, an email app designed to do what many email users have struggled to do for years: organize emails and sort through them efficiently. As Google describes it, this is “the inbox that works for you,” making it easier for users to quickly see the content they need and avoid the content they don’t.

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Measuring Both Halves: measurement and evaluation of government communication

There has been a growing need and desire within the public sector to show the worth of communication activities – driven not only by the need to justify expenditure but also the desire to know what works and what does not.

In central government, the rigours of obtaining consent for communication and social marketing expenditure through the Cabinet Office’s Efficiency & Reform Group process has given a new primacy to planning for, and showing value for money, across all the tools of communication – with a priority mandated towards ‘digital by default’.

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State of Data Guide

Two of the most significant data trends on government's radar—Big Data and Open Data—are cloaked in mystery, misinterpretation, and misunderstanding. 

This brief will define these two different concepts and explain how government can use them to improve their relationships with the people they serve through transparency, improve the quality of the services they provide, and spur economic growth. Examples of how government is currently using Big Data and Open Data are included to inspire further exploration of these essential data initiatives.

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Dealing With Social Media’s Engagement Decline

The social media game has changed forever – now what? Consider this: only roughly 6% of your Facebook audience likely saw your organization’s last post – unless you paid money for it to be seen by more people. A tweet’s lifespan is mere seconds, and a move towards Facebook’s content filtering system seems imminent for Twitter.

If your organization depends on social media to reach and engage your audience, the scary truth is that you may not be reaching them at all.

In our new free eBook, you’ll see 13 pages of proven tips and examples from public sector organizations that are beating the pay-for-play social media system, and reaching more of the right people with their message.

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