White Papers

As a leader in public sector digital communications – from email to social media and text messaging – we are willing to work closely with you to hear what your challenges are and then bring you workable solutions. You can utilize our expertise and leverage our partnerships with government organizations to help with all of your communication needs. GovDelivery can help you strategize and provide you with a solution that is customized to your government organization's unique needs.

This section offers information and materials, such as white papers and best practice briefs, which demonstrate how your government organization can best use digital communications to extend your reach with the public, increase your efficiency and enhance your engagement with your stakeholders.


Sort through our white papers and best practice briefs:


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State of Data Guide

Two of the most significant data trends on government's radar—Big Data and Open Data—are cloaked in mystery, misinterpretation, and misunderstanding. 

This brief will define these two different concepts and explain how government can use them to improve their relationships with the people they serve through transparency, improve the quality of the services they provide, and spur economic growth. Examples of how government is currently using Big Data and Open Data are included to inspire further exploration of these essential data initiatives.

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Dealing With Social Media’s Engagement Decline

The social media game has changed forever – now what? Consider this: only roughly 6% of your Facebook audience likely saw your organization’s last post – unless you paid money for it to be seen by more people. A tweet’s lifespan is mere seconds, and a move towards Facebook’s content filtering system seems imminent for Twitter.

If your organization depends on social media to reach and engage your audience, the scary truth is that you may not be reaching them at all.

In our new free eBook, you’ll see 13 pages of proven tips and examples from public sector organizations that are beating the pay-for-play social media system, and reaching more of the right people with their message.

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Mobile is Here to Stay: Are You Ready? (Part 1)

Take a look around. Everywhere you turn, people are spending more and more time with their phones, tablets or e-readers. And the number of smartphones being produced has bypassed the number of “dumb” phones made in 2013, according to research firm IDC. That means Internet access, along with a variety of other activities that used to be reserved for computers, is now mobile for millions of people around the world. Is your organization making information available on mobile devices? If not, it’s something you should consider. This two-part e-book will discuss how your organization can develop a straightforward mobile strategy that allows you to save both time and money, while increasing citizens’ satisfaction by providing them with the information they need, in the way they want to receive it. 

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7 Steps to Stakeholder Engagement

Boosting stakeholder engagement was rated as the highest communications objective for 2014 among nearly 40 percent of federal, local and U.K. government respondents in a GovDelivery survey. Stakeholders engaging with an organization’s mission as a result of communications is a critical factor in reaching goals of selling more licenses, seeing greater participation in community events, and so on. Implementing communication best practices helps to build awareness and engagement with your audience. This checklist will help you determine what your organization can do with digital communications to achieve these mission-critical goals.

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Getting Government Online: How to Engage Citizens (U.K. Guardian Livechat)

In February 2014, the Guardian hosted a livechat focused on getting government online. The livechat highlighted the important issues government organisations face when trying to address customer needs through digital channels, otherwise known as “digital-by-default.” This U.K. brief will provide examples of successful digital by default programmes and discuss what's on the digital-by-default horizon for U.K. government.

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