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White Paper Icon White Paper | Government-to-Citizen Communications: Utilising multiple digital channels effectively Read how government can use integrated, multi-channel communications to increase access to information and services, improve opportunities for engagement and offer members of the community a choice in how they get their information.
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GovDelivery Network

A government organization can dramatically increase its reach by cross-promoting with other organizations on the GovDelivery platform. The unique Web 2.0 GovDelivery Network allows organizations to cross-promote related website content and subscription items with any of the more than 400 government entities using GovDelivery. The GovDelivery Network currently supports over 1,500 cross-organization collaborations where partnerships are formed to cross-promote content and reach a dramatically larger audience

Key Benefits

  • More Subscribers and Improved Information Sharing. The GovDelivery Network allows the public to sign up for updates from multiple sources the first time they register as a subscriber. The Network provides for even greater personalization capabilities by offering citizens even more subscription topics, across multiple organizations, from which to choose.
  • Better Cross-Promotion Among Organizations. Subscribers interested in the work of HHS.gov, and the information posted on the organization’s website, may also find interest in information published to the website of National Institutes of Health, Medicare, and their state health department. By offering updated information across the websites of similar organizations using the GovDelivery platform, the potential for organizations to reach and attract a brand new audience grows exponentially. Network partners can be at any level of government, including city, county, state, federal, or transit agency.

Potential GovDelivery Network Examples

  • Divisions within the same department or organizations within the same State Government - Examples: United States Department of Treasury and Financial Crimes Enforcement Center, Internal Revenue Service, and Bureau of Engraving and Printing; or Texas State Agencies
  • Same industry - Example: National Aeronautics and Space Administration, National Science Foundation, Environmental Protection Agency, Idaho Department of Environmental Quality, and Oregon Department of Environmental Quality
  • Cross-governmental portals - Example: Access to all options through USA.gov
  • Regional audience - Example: State agencies, counties, cities and transit agencies in a geographic area

For more information on how becoming a cross-promoting partner can increase an organization's reach, view this feature sheet and fill out the form on the right for a demo or contact us.