Success Stories
Bloomington engages community with E-Subscribe service
Situation
The city has been well recognized for providing residents with innovative marketing and communications services for years, but still desired improved efficiency in managing a cost-effective solution for communicating timely and relevant information.
Solutions
In April 2009, the City of Bloomington launched its new E-Subscribe service, allowing residents to subscribe to specific areas of interest and receive relevant updates directly to their email inbox or wirelessly on their mobile phones. According to Communications Administrator Janine Hill, Bloomington chose GovDelivery to provide its email subscription service as a new way to reach residents and businesses.
Results
Bloomington continues to be recognized for its citizen communication efforts; Bloomington received the Excellence in Communications Award for the third quarter of 2010 due to its innovative use of the E-Subscribe service to deliver accurate and timely information to its residents. The award is presented to government organizations that take an innovative approach to improve communication and service to the public through effective communication channels, collaboration and compelling content.
