Cross-promotion of messages helps Disability.gov enhance lives, encourage independence
http://www.disability.gov">View Client Site
Situation
Disability.gov is a website managed by the Department of Labor’s Office of Disability Employment Policy (ODEP) that contains disability-related resources on programs, services, laws and regulations to help people with disabilities lead full, independent lives. With an over-arching vision of connecting the disability community to information and opportunities, new resources are added daily. There is a consistent need for a communication solution that offers personalized communications with Americans with disabilities, their families, veterans, educators, and employers.
Solutions
In April 2005, Disability.gov implemented a digital communication management solution, offering an enhanced experience for all visitors. ODEP uses GovDelivery to leverage email and innovative Web 2.0 technologies to support its mission. The website’s email subscription service offers subscriptions to the Disability Connection newsletter, Disability.gov blog and Twitter update, as well news and event updates related to employment benefits, health and education, as well as 280 more subscription topics.
Results
Disability.gov has dramatically increased its reach by collaborating with 21 other agencies, including the U.S. Department of Labor, Social Security Administration, U.S. Access Board, and Minnesota Governor’s Council on Developmental Disabilities. The GovDelivery Network allows the Office of Disability Employment Policy to cross-promote its content and offer more topic options to its audience, leveraging the subscriber base of these related government entities and improving the subscriber experience.
