Success Stories
Marietta’s community focus requires strong citizen connections
Situation
The City of Marietta has an estimated population of more than 57,000 residents, making it one of metro Atlanta’s largest suburbs. As the county seat and hotspot for community events, Marietta focuses on providing a unique blend of small-town values and big-city opportunities. The city was named an All-America City for its unique ability to involve citizens in solving local challenges. Marietta’s community-centered approach demanded an improved method of citizen communication.
Solutions
Since this time, the city’s use of the GovDelivery Digital Communication Management solution has become so much more than a simple alert service. The automatic, personalized messages that the service provides allow residents to get the news straight from the source, pick the news that’s important to them, and stay informed to best plan their fun.
Results
The most popular subscription topics include E-News weekly city newsletter (5,800 subscribers), emergency alerts (4,100 subscribers), and current job openings (3,300 subscribers). The City of Marietta uses the information that residents provide while subscribing to provide citizen-requested services, improve website content and offer additional, relevant subscription topics.
