Success Stories

We're very proud to be the first city in Contra Costa County to offer this kind of service to our citizens. This new system offers personalized email and text message updates about our city, putting you in control of the types of information you receive, the time frame in which it is communicated, and the means by which it is delivered.
-Abram Wilson, Mayor, City of San Ramon

MDH provides healthy exchange of ideas and information

Situation

To further their mission to protect, maintain, and improve the health of all Minnesotans, MDH wanted to utilize email to better keep citizens informed of critical health information and reduce printing and mailing costs on 10 to 15 specific newsletters that were costing the department in excess of $315,000 per year. GovDelivery Digital Communication Management met the department’s need to communicate time-sensitive information to citizens quickly and efficiently, while saving the department money.

Solutions

In July 2004, MDH began to rely on the GovDelivery solution to offer a free subscription service to citizens and deliver automated, highly-targeted information to its audiences - cost effectively and quickly. “It’s a great way to improve customer service and save money at the same time. We also hope it will help the general public become better informed about important public health issues," says John Stieger, MDH communications director.

Results

Since launching GovDelivery in 2004, MDH has found a cost effective way to send more than 11 million email updates to over 47,000 residents; the Facilities Compliance Section of the department alone has saved $15,000 annually. The department offers a vast range of 143 subscription topics to its many stakeholder groups, allowing them to access the information they find most relevant. Subscription topics include the Got Your Shots? Newsletter, health reform announcements and events, influenza information for health professionals, and the Minnesota e-Health Update.

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