Success Stories
Mobile messages mean smooth sailing for Port of Tacoma clients
Situation
The Port of Tacoma understands the need for a digital communication solution that proactively delivers relevant information to its stakeholders. The Port implemented an email marketing solution (more specifically designed for commercial or for-profit purposes) but found the integration with its current system to be far from seamless. Additionally, the Port’s automation and delivery needs were not met by this solution.
Solutions
The Port of Tacoma conducted a focus group to find out what was important to its many stakeholder groups - businesses, legislators, and the general public. Officials found that many people wanted to access information on their smart phones instantly. “Based on focus groups with our stakeholders and research conducted by other local government agencies, we found that most people prefer to read email and get information on their mobile devices,” according to Megan Anderson, New Media Specialist. “We needed a system that played nice with mobile devices, email clients and the web.”
Results
More than 6,800 people have subscribed to receive updates from the Port of Tacoma, with over 96,800 relevant messages having been delivered. The top subscription items are: the E-Port Business Report; Inside Line e-news updates; and meeting agendas. Many departments at the Port are using the communication solution to drive business, with the real-estate department most recently beginning to offer email alerts on available land and buildings. “As our port continues to grow, we look to GovDelivery to help us drive our business and engage with the public.”
