Success Stories

GovDelivery was easy to implement and did not require additional staff. It is a cost effective and seamless addition to our Website offerings. It provides subscribers a way to receive the information they want, when they want it and to make changes to their preferences at their own discretion.
-Greg Votava, Public Information Officer/Webmaster, Nebraska Health and Human Services

NASA achieves “out-of-this-world” results since launching multi-channel communications approach

Situation

With a mission of sharing new learnings and an agency that is focused on research, there is a lot of new information coming out monthly, weekly and even daily. NASA is responsible for communicating with a variety of stakeholders including the public, educators, students, the media, and policymakers. The agency recognized a need for a communications solution capable of automatically delivering relevant updates to a large audience of individuals with unique interests.

Solutions

In May 2008, NASA implemented GovDelivery, a comprehensive digital communication management solution that streamlines the process of communicating new information to all stakeholder groups. NASA Updates is a system that allows citizens to receive the information they want directly to their email inboxes through proven delivery infrastructure.

Results

In the fourth quarter of 2010 alone, NASA sent more than 100-million digital messages to its 244,000 subscribers, and more than 315-million messages over the entire year. NASA offers 40 unique subscription topics to subscribers. Popular subscription topics on the NASA website include: Image of the Day (175,000 subscribers), Breaking News (146,000 subscribers), and Moon and Mars Exploration News (143,000 subscribers).

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