Success Stories
Texas’ outdoor lifestyle enhanced by updates on recreation opportunities, conditions
Situation
The Texas Parks and Wildlife Department (TPWD) is committed to providing hunting, fishing, and outdoor recreation opportunities for the use and enjoyment of present and future generations. Opportunities afforded by the great outdoors can change in a moment’s notice due to the proverbial “elements,” and these changes often impact the daily activities of hunters, fishers, and other outdoor enthusiasts, as well as families that take in all that Texas State Parks and the state’s natural areas have to offer.
Solutions
TPWD utilizes the reporting available in the GovDelivery system to continually improve communication by providing citizens more communication types they desire. The agency currently offers more than 110 subscriptions- newsletters and hunting updates currently garner the largest audiences. More than 114,000 individuals subscribe to the Life’s Better Outside eNewsletter, a newsletter focused on keeping subscribers connected to what’s happening in the great Texas outdoors. General hunting updates, as well as the Hunt Texas eNewsletter and hunting offers and promotions, are each delivered to more than 93,000 individuals.
Results
In April 2010, Texas Parks and Wildlife Department was recognized by GovDelivery for its Excellence in Communications, awarded for its creative and effective use of digital communications to educate residents on parks and wildlife, conservation and outdoor recreation. TPWD has grown its subscriber audience by an average of 174% year over year since its launch in March 2006, resulting in nearly 375,000 current subscribers.
