Success Stories
Wyoming DOT efficiently reaches drivers with 511 Notify travel alerts
Situation
Near the end of 2008, WYDOT began to consider digital communications solutions that would provide the agency with a mechanism for delivering important, time-sensitive roadway information directly to citizens. The agency needed a method of digital communication that was simple to use (both for the agency and citizens), could handle the agency’s myriad of information, and would only provide subscribers with road updates relevant to them.
Solutions
WYDOT launched its 511 Notify service in April 2009 to better communicate with citizens. This service relies on GovDelivery to deliver critical travel alerts to those who are directly impacted. Travel alerts include temporary or seasonal road closures and openings, difficult travel conditions (i.e. reduced visibility, high winds) and road-specific updates.
Results
WYDOT’s 511 Notify system directly communicates with more than 5,700 subscribers on more than 1,800 detailed subscription topics. The most popular subscription topics offered are that of daytime alerts for I-25, followed by the nighttime alerts for this same route – more than 1,600 and 1,400 citizens are subscribed to receive these notifications, respectively.
