12 Cool Social Media Stats, Tools, and Books Not to Miss – Part 1

To continue the ongoing holiday theme of 12 –  I thought it would be helpful to share my favorite 12 social media stats, tools, and books that I’ve come across this week. You know – – instead of french hens or ladies dancing. Although french hens would definitely be neat. But I digress.

Here are 12 cool social media stats, tools, and books for your enjoyment. Note: I decided to break this post up into 2 parts. Why? Because (here’s a bonus stat), as mentioned at the recent conference #Tech11, on the average web page, users read at most only 28% of the words? [Source] Only 28%? Sad. So, in the spirit of keeping things brief, I’ll give you 1-6 today, and 7-12 tomorrow.

Cool Find #1: Digital Half-life. Drugs have a half-life. Radioactive nuclides have a half-life. [Nerd alert!] But did you know that you Facebook posts also have a half-life? Yes they do! According to this Facebook study by Visibli, Facebook posts receive 50% of their Likes within the first 1 hour 20 minutes of being published, 80% within the first 7 hours, and 95% within the first 22 hours.

(Image Source, Visibli)


  • 50% of your likes come within 80 min.
  • 95% of your likes come within 22 hours.
  • As the article points out, to avoid cannibalizing Likes from earlier posts, Facebook page owners may delay future posts until they have maximized engagement on previous ones.

Cool Find #2: How Users Actually View Your Facebook Page (Literally). In media, we’ve talked about the number of “eyeballs” on this and that for years. Well, this study conducted by EyeTrackShop, literally tracks eyeballs. Check out this article by Mashable for best practices on Facebook (and other sites such as LinkedIn, too).

(Image Source, Mashable)


  • Profile pictures matter. The site feature that attracted most attention on Klout, Facebook and StumbleUpon was the profile photo.
  • Job title garnered more attention than profile photo on LinkedIn. In fact, it got more attention than anything else on the page.
  • Who you know gets noticed. Even if for no better reason than their placement on the page, people do look at those little thumbnails of friends that appear on many social profiles.
  • Content on top wins. The further something is down a page, the fewer number of people look at it.

Cool Find #3: New Twitter (#letsfly). Over the next few weeks (or now, if you download the new app on your iPhone or Android), Twitter will be rolling out a major redesign. There’s a great summary of all the changes in this Mashable article, and here’s a quick snapshot of what’s different:

Takeaway? Get the entire scoop here, but essentially Twitter hopes by adding three new buttons to its homepage, Home, @Connect and #Discover, it will simplify the user experience.

Cool Find #4: Federal Social Media Index. Do you work at a federal agency and want to know how your social media stacks up to others on a weekly basis? This index created by Expert Labs ranks agencies on their engagement levels.

Takeaway? The site is powered by ThinkUp and is updated weekly without intervention from humans, providing an unbiased snap-shot of which federal agencies are leading the charge with social media engagement.

Cool Find #5: The World of Social Media 2011.  I am always on the lookout for the latest stats on social media. Stats are powerful in conversation, presentations, and when trying to demonstrate the value to those still sitting on the “questionable fence.” Here’s an easy to follow video with the latest stats. Did you know that Facebook surpassed Google in the #1 most visited site on the web? Did you also know that 11% of the WORLD POPULATION has a Facebook account?

[youtube http://www.youtube.com/watch?v=H61WvxOm1AM]

Takeaway? We live in a social media world. And it’s only increasing. Know the facts, and drive powerful conversations.

Cool Find #6: Book on importance of “Humanizing.” This book highlights why humanizing your organization is essential to flourishing in the digital age.

Takeaway? Pick-up a book this year that will give you some actionable accounts of moving towards a more human organization.