Reach the Public: GovDelivery’s Blog

Write Effective Emails—Three Simple Tactics That Work

Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simple…
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Digital Engagement Strategy Series: Tell a Story (4)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide…
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4 Tips To Adding GIFs To Your Emails

By Koi Hernandez, Design Fellow at GovDelivery With Google now automatically showing images in emails, email marketing has taken a turn for a more visual and captivating approach. In a previous GovDelivery post on various image file types, we learned about the “faster loading cousin” of the .PNG, the .GIF. GIFs can and have always had…
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How To Maintain Trust & Reliability Through Email Branding

By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your…
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The Fundamental Role of Public Institutions in the Internet of Things

By Abhi Nemani, Civic Innovator-in-Residence at GovDelivery (Originally posted on Govloop) Whether we like it or not, the Internet of Things is becoming a reality. A McKinsey study estimates that the economic impact of IoT will be over $6 trillion in 2025. From selling consumers devices to help them track their fitness to building in smart sensors in…
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Digital Engagement Strategy Series: Determine a Content Plan (2)

By John Simpson, Engagement Consultant If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar  on Stakeholder Engagement in Federal Government to provide some next steps you can take  to improve your agency’s digital engagement…
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Building a civic ecosystem

By Abhi Nemani, Innovator-in-Residence, GovDelivery The last four years have seen explosive growth in the civic technology field, and I have been privileged to see it firsthand in my role at Code for America (CfA) since 2010. Earlier this year, when I decided it was time to move on and explore a new segment of…
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Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use…
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Connecting your website and email communications to build stakeholder relationships

By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders….
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