At King County, Wash., we re-imagined the press release experience, starting with the story’s online version and carrying through the pitch email we send to reporters. Our new strategy allows us to track data on which reporters engage with our press releases so we can learn who is interested in which subjects.
Reach the Public: GovDelivery’s Blog
When the Census Bureau first embarked on its digital transformation, we examined customer feedback and web analytics that looked at how users were navigating Census.gov. Both sources of information told us our site wasn’t user-friendly.
In today’s online culture, it’s not enough to be liked. When it comes to digital communications, being likeable is nice, but being shareable is better. When someone likes your content, it means they appreciate your work. But when someone shares or re-tweets your content, they are passing it on to hundreds of other people because they believe in your cause.
Most organizations understand the importance of communication with outside stakeholders. Whether communicating directly to citizens, the press, or other important areas, we spend time focusing on getting the right message to the right person at the right time.
But too often, we don’t spend even 5 percent of the same energy to focus on internal communications. We simply rehash the same strategy we’ve always done – an occasional email and perhaps a town hall.
So here are six ways to improve internal communication.
Last November, GovDelivery reached the impressive milestone of 100 million users, and that milestone was the topic of a recent episode of an industry podcast. GovDelivery CEO, Scott Burns, recently talked to Alex Theuma about how the company reached 100 million users for Theuma’s podcast, The SaaS Revolution Show.
Looking for a magic formula for your digital communications efforts? There may not be one right or wrong answer, but there are ways to test different channels of communication for their effectiveness with your audience.
Amidst the enticing aroma of bagels, government and industry employees gathered at GovDelivery on Tuesday morning for a panel on elevating the citizen experience in digital government. The foundation of the panel was a report that GovDelivery published recently on trends in digital government engagement.
As Winter Storm Jonas picked up, so did the flow of messages from federal, state, and local government organizations using GovDelivery to mitigate the storm’s impact, and perhaps even save lives, with digital communications.
By Tara Lerman, Content Fellow at GovDelivery With all of the controversy surrounding American politics today, it has become increasingly common for citizens to criticize their governments. However, what many of these citizens haven’t considered is that while some government programs are not succeeding in their efforts, many agencies are helping people in ways they…
By Tara Lerman, Content Fellow at GovDelivery Drawing the line between too much and just enough in the digital space You know those friends on Facebook who update their statuses multiple times a day? The ones who let you know what they are wearing, what they ate for dinner, and where they went to buy…